AHA’s 2010 Society for Healthcare Strategy and Market Development Conference, Chicago, IL, Sept. 12th-15th

Session Title:                 High-Impact Branding:  Tools for Evaluating and Promoting
                                                Medical Quality

Session Number:         T23

Lead Speaker:               Shane P. Wolverton, Principal, The Delta Group, Inc.

Additional Speaker:  Victoria Ashworth, Director of Marketing & Public Relations,
                                                Good Shepherd Medical Center (TX)

Session Date:                Thursday, September 14

Session Time:                3:30 – 4:45 p.m.

Session Description:

The healthcare industry is witnessing an unparalleled disclosure of hospital-specific quality information to the public. Learn how to evaluate and promote your hospital’s medical quality using scorecards, independent quality ratings, and national/state quality awards. Engage in an in-depth review of your hospital’s promotional opportunities using publically available data on process of care, outcomes, and patient satisfaction. Discover how proactive hospitals are implementing high-impact, quality-oriented branding campaigns via the Internet, television, billboards, and print media.