Dec, 2021 LONDON
The Delta Group, Europe’s premier visual communications specialist delivering dynamic multi-channel marketing services to consumer brands and retailers, is pleased to announce a contract win for McColl’s retail marketing ‘Point of Sale’ contract, after a competitive tender process.
McColl’s convenience stores and Martin’s newsagents have a network of 1,265 sites across England, Scotland and Wales, serving over 4 million customers with their 16,500 colleagues across the business.
The Delta Group will be providing complex retail campaign execution through its WorkstreamX technology providing integrated artwork, creative, digital automation, POS production, fulfillment and distribution to McColl’s for their promotional in-store campaigns, leaflet drops and magazine production.
Mandy Hodson, Head of Marketing at McColl’s, said: “Our tender process was focused on finding a partner that understood Retail, and could provide us with the ability to execute campaigns at pace, allowing us flexibility to maximize in-store promotions for our customers. Delta clearly demonstrated an advanced understanding of retail campaign execution and highlighted how their unique infrastructure, retail technology and in-house end to end services will help McColl’s drive ‘Continuous Improvement’.”
Jason Hammond, CEO of the Delta Group, said: “We are thrilled with this award, particularly as it came through a complex tender process that left no stone unturned. To be appointed to work with McColl’s is very exciting and provides us assurance that our culture of ‘Can do’ and focus on continuous improvements, investment in people, services and manufacturing are being recognised as the market leading retail grocery / convenience strategy.
Dean Smith, Chief Sales & Marketing Officer