COP26: Global OOH campaign raises awareness of climate change
The current COP26 summit, which has brought together thousands of world leaders and delegates to discuss solutions to the global climate crisis, has been the ideal host of Conservation International’s new global out of home (OOH) campaign.
As Digital Signage Today reports, ‘Hear me while you can’ aims to encourage leaders and individuals to acknowledge the disastrous consequences of climate change. Across the fortnight, digital screens displaying the campaign are calling on people to ‘stop and listen to the beautiful sounds of nature’.
People can use their devices to scan QR codes embedded within the screens, which takes them to the conservation.org/HearMe page. From there, they can listen to sounds of nature from places around the world, including the North Pacific Ocean, South African savannah and Amazon rainforest. They are also able to discover more about the work Conservation International is undertaking in order to protect nature.
The campaign also follows the Convention on Biodiversity (COP15) event which took place prior to COP26, where governments made an agreement to increase investments in initiatives designed to safeguard biodiversity.
In a company press release, Dr. M. Sanjayan, CEO of Conservation International, said: “Nature isn’t just something that is beautiful to see and hear – it is essential in the fight to slow climate change, to our very survival.
“The science on this is clear: if we don’t invest in stopping the destruction of nature, we will fail to avert climate catastrophe – even if we get everything else right.”
Nature is capable of contributing at least 30% of global action needed to prevent the most severe effects of climate change. However, initiatives centred around protecting, managing and restoring forests, peatlands and mangroves currently only receive less than 3% of total global climate funding.
‘Hear me’ draws inspiration from ‘Nature is Speaking’ films that Conservation International released with MAL/FOR GOOD back in 2014. The campaign’s tagline, ‘Nature doesn’t need people. People need nature’, reinforces the message that saving nature is ultimately about saving ourselves.
Clear Channel is supporting Conservation International’s campaign by donating digital screen ad space across markets in Europe, Asia and the Americas.
The campaign supports Clear Channel’s pledge to utilise OOH’s power and potential reach to amplify one of today’s most important issues: climate change.
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