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HFSS: CHALLENGES AND OPPORTUNITIES FOR FMCG BRANDS   To receive a copy of this white paper, please enter your email address below:Read more

We are delighted to announce that The Delta Group have further expanded our digital print capabilities with the purchase of a new HP Scitex 17000 Flex! The new printer, based at our Walthamstow facility, will enable us to increase our capacity and provide enhanced services to customers. A key feature of the HP Scitex 17000 Flex is ... Read more

Andrew Lake, Head of Innovation at the Delta Group, has written an article for the Drum discussing the key things retailers need to consider when creating an eye-catching window display designed to draw in new customers! Check out a snippet from the feature here: Today, front window displays are considered the most essential platform for retailers to ... Read more

We’re delighted to announce that the Delta Ireland team today celebrates their 13th birthday! Since their founding in February 2005 Delta Ireland has expanded from a team of two to 30, specialising in the fields of design, print & retail marketing services. Located in Ballycoolin, Dublin, Delta Ireland offer the full suite of the Delta Group’s ... Read more

According to latest figures revealed by the Office for National Statistics (ONS) girls spend more than boys as they enter their teens, largely due to spending more on toiletries and cosmetics. Between the ages of seven to nine weekly spending is higher among boys (£8.50) than girls (£7.50), however this shifts as they reach the age of ... Read more

Lick Creative’s Group Creative Director Stuart Button is in The Drum Network “Charity Special” this month! In the feature, titled “Stop Avoiding the Issue” he’s talking about UK charities and the over-reliance of the “Personal Gain” approach as a promotional tool, as well as the role marketing plays in shifting people’s mentality. Click here to read Stuart’s response, and to ... Read more

The Lick Annual Creative Review is out now! The 2018 Lick Annual Creative Review highlights some key facts and figures about the agency, as well as a selection of the best projects the team were involved in throughout the year. If you are wondering what amazing things Lick got up to in 2018 then grabbing ... Read more

Easter is a major event in the UK retail calendar, with spending expected to hit £893m this year! So it’s definitely a big opportunity for retailers to build excitement and encourage shoppers to splash out on all things Easter – from chocolaty treats, to decorations, to all the ingredients people use for a lavish Easter Sunday ... Read more

Apostolos Lambrianides, Group Marketing Manager of the Delta Group, has written an article for the Drum discussing how retailers need to innovate in order to keep up with constantly changing consumer trends and stay ahead of the competition! Check out a snippet from the feature here: The UK retail environment is changing at its fastest pace in ... Read more

Our friends at IGD recently launched their latest shopper insights, highlighting the key consumer trends for Spring. To check out how, where and why shoppers are spending their money this season simply click on the image to download our infographic!Read more

NOMINATIONS ANNOUNCED AT RETAIL DESIGN EXPO We are thrilled to announce that we have been nominated for 5 awards at the 2018 POPAI Awards! This year Delta’s work with Asda, Applegreen and Weetabix has been nominated with Superior’s work for Nivea being nominated twice. Full details of all our nominated campaigns here: 1. Asda, Halloween 2017 Campaign Category: Seasonal & Signage 2. Applegreen, Lavazza Vespa Category: Short Run – Temporary Display ... Read more

The Delta Group is proud to announce the latest addition in our range of state-of-the-art printing facilities, further highlighting our commitment to expanding our digital print capabilities for our growing, global customer-base. The EFI Nozomi C18000 contains single-pass LED inkjet technology for corrugated, paper packaging and display graphics. By enabling direct-to-board digital printing it eliminates costs ... Read more

The power of transactional, value-driven convenience is never in doubt. However, reassuringly for physical retail, shopper’s appetite for the world outside the walls of cyber reality appears healthier than one might be led to believe. According to research two thirds of Generation Z, prefer to purchase in store…so the future of bricks and mortar isn’t ... Read more

Every year at London’s Retail Design Expo some of the retail world’s leading tech companies showcase their latest and greatest innovations, giving the 20,000+ visitors a taste of what the future holds. In my latest blog post I’ve rounded up my favourite innovations – and the one’s I feel will have the biggest impact on the retail ... Read more

We are delighted to announce that The Delta Group has been listed in The Sunday Times HSBC International Track 200! The International Track 200 ranks Britain’s mid-market private companies with the fastest-growing international sales, measured over their latest two years. Compiled by Fast Track and published in The Sunday Times, The Delta Group have been featured for the ... Read more

Effective visual merchandising is one of the most important elements to creating a retail environment which is both enticing and memorable for the consumer. When we talk about “visual merchandising” this is everything from the window display a prospective customer first sees that draws them to the store, to the signage and POS displays that ... Read more

According to latest IGD research spending in the retail sector is on the rise, with the month of May seeing the largest increase in spending in 2018. And with the weather continuing to improve into July, consumer spending on food and grocery, as well as clothing and footwear, will continue to rise. The proportion of disposable income ... Read more

The “Death of the High Street” is a term frequently used when referring to the current state of the retail landscape, thanks largely to the apparent abandonment of traditional shopping methods by the digitally-savvy millennial shopper. However according to latest data from Adoreboard, who in a landmark study analysed the emotional responses of 10,000 18-34 year olds, 49% of ... Read more

In 2018, foodie culture is at an all-time high. The is thanks largely to the popularisation of healthy and “responsible” eating driving consumer decision-making as people are more happy than ever to buy premium ingredients (including “organic”,”fair-trade” or “ethically sourced” foods). However social media also has a hand in this – with everyone being able ... Read more

Having your customers be your no.1 fans – your own cheerleaders who make the case for your brand – is surely the goal every B2C marketer strives for. Customers are not only “selling” for your company, but they communicate in a far more powerful way than any content your brand can create. What could be ... Read more

We are delighted to announce that Delta and Lick Creative are up for a prestigious Drum DADI Award for our awesome work with Penguin Books on the Legacy of Spies book launch. Full details on the project below: Description Penguin Books tasked Lick Creative to create a promotional campaign for the new John le Carré novel “Legacy of Spies”. Pengiun purchased high profile digital ... Read more

The importance of mobile devices in the consumer retail experience is already well-known, with 78% of Brits using their mobile phone for online shopping when they are out and about. However what retailers are failing to exploit is the potential to embrace consumers and drive shopper engagement through messaging apps. Despite the fact that social media ... Read more

We are delighted to announced that The Delta Group picked up five awards at last night’s prestigious POPAI Awards! At the black-tie gala dinner held at London’s Lancaster Hotel, our Weetabix “Win A Van” display won Silver in the Wholesale category, as did Delta Ireland’s impressive “Lavazza Vespa” display for Applegreen (Short Run – Temporary), with Asda’s Halloween ... Read more

Helping brands stand-out in the retail environment can be tough. There is limited space, limited budget and competitor brands and retailers are vying for the same slice of the action or target demographic. Moreover, before designers even allow their creative juices to flow in order to produce the most incredible display imaginable, many retailers encounter ... Read more

In their 14th year Delta Ireland have moved into a new 30,000 sq. ft. office, production and warehouse space, initiated as a result of accelerated growth and heightened demand from clients. The move to “Delta House”, based in Swords, County Dublin, comes on the back of increased business from existing clients, as well as major account wins in ... Read more

We are pleased to announce that, for the 4th year running, Delta Ireland has been nominated as Large Format Digital Printer of the Year at the Irish Print Awards! Having won the award in 2015 and 2017, Delta Ireland will be looking for success in the category again after their fantastic work on the Tesco “Grillin and Chillin” ... Read more

In what turned out to be one of Delta’s more unique client requests, the creative team at Lick Creative and Delta’s structural team were tasked to come up with creative concepts to help decorate a bank of desks at Dixons Carphone HQ! Part of CEO Alex Baldock’s festive initiative, “dress the desk”, this quick-turnaround job was met with a great deal ... Read more

This Friday (23rd November) sees the return of the year’s single biggest shopping his Friday: Black Friday. But is the day, designed to offer shoppers an array of pre-Christmas bargains, still a big deal for British consumers? How much will we spend? According to Finder Brits plan to spend an estimated £220 each on Black Friday and Cyber Monday ... Read more

The IGD recently released their top five trends that will shape the global retail sector in 2019. Leading the way according to Toby Pickard, Head of Insight, Innovation and Futures at IGD, was the continuation of rapid and radical change in the food and grocery industry. “We have already seen a significant pivot towards innovative new technology, and ... Read more

We are delighted to announce that The Delta Group has come in at #36 in The Sunday Times HSBC International Track 200! The International Track 200 ranks Britain’s mid-market private companies with the fastest-growing international sales, measured over their latest two years. Compiled by Fast Track and published in The Sunday Times, The Delta Group was first featured ... Read more

Delta is delighted to present our new brand identity, logo and the launch of a refreshed website and contemporary logo. Delta’s new identity goes beyond look and feel; the Group has amalgamated services into three clearly defined divisions; Creative, Display and Technology. “By highlighting our services in this clear way, we hope to give credit and visibility to all ... Read more

The Delta Group is delighted to announce that Superior has recently been awarded a contract to produce Asahi Europe’s point-of-sale displays in the UK as of June 2019. Superior will be responsible for the design and production of UK-based POS displays for Asahi brands which include Peroni and Asahi Super Dry. Matt Attree, Group Business Development Director, says: “Securing the Asahi contract ... Read more

The Delta Group today announce two new senior appointments to their Executive Board in addition to record sales results for 2018. Dean Smith and Tim Ingram-Smith have joined the company as Chief Sales & Marketing Officer and Chief Information Officer respectively. Dean will be responsible for group sales, bid management, marketing and group strategy, while Tim will be ... Read more

We are delighted to announce that Superior Creative Services, part of the Delta Group, picked up a Silver award at last night’s prestigious POPAI Awards ceremony! At the black-tie gala dinner held at London’s Lancaster Hotel, Superior’s FSDU’s for wine brand 19 Crimes won in the “Grocery & General Merchandise – Temporary Display” category. Here’s what the judges ... Read more

We are pleased to announce that, for the 5th year running, Delta Ireland has been nominated as Large Format Digital Printer of the Year at the Irish Printer Awards! Having won the award in 2015 and 2017, Delta Ireland will be looking for success in the category again after their fantastic work on the Tesco Ireland “Fire Pit ... Read more

Black Friday is on the horizon again, and British retailers are set for success. Since its journey across the pond, the huge sales event has become synonymous with the year-end shopping rush; it’s a game-changer when it comes to Christmas trading figures. Despite Brexit and a general election looming, the year is likely to go ... Read more

There’s no denying that Brexit uncertainty is having an impact across the retail sector by affecting consumer confidence. But a boost in Christmas marketing spend this year could be taken as proof of retailers’ optimism as they enter the festive period. Figures from the Advertising Association (AA) shared by The Drum placed overall Christmas ad spend at ... Read more

It may be the most wonderful time of the year, but Christmas is also one of the most competitive times of the year for retailers. You’ve decked your shop windows, stocked your shelves full of gifts and ‘festivefied’ your website, but what can you do to ensure the best possible outcome for your efforts this ... Read more

The Delta Group, Europe’s premier visual communications specialist delivering dynamic multi-channel marketing services to brands and retailers across the globe, is delighted to announce the successful retention of the Lidl GB account after a competitive tender process. The contract is for the supply of all printed material. This includes all in-store POS, client facing signage, ... Read more

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It may be a brand new year, but many online retailers will still be basking in the success of last year’s sales figures. An industry survey from BDO cited by Reuters revealed that online sales jumped by 24.5% in December 2019 compared with the previous year. Figures were influenced by the fact that Cyber Monday was six ... Read more

Last year went out with a bang for many UK retailers, especially e-tailers who saw year-on-year sales jump by almost a quarter in December. With 2020 well underway, retailers will be doing all they can to ensure continued success through January and beyond. Here are four top tips for brands, courtesy of Retail Week: 1. Go heavy on ... Read more

The Delta Group, Europe’s premier visual communications specialist delivering dynamic multi-channel marketing services to consumer brands and retailers across the globe, announce the appointment of Conor Callinan as new Managing Director of Delta Ireland, effective immediately. Conor has joined Delta Ireland from The Print Image where he was Managing Director for five years. With over 18 years ... Read more

Long in the works, the so-called ‘5G revolution’ is finally set to gain traction this year. Over the coming months, we’ll see innovative brands utilise the new network capabilities to create enhanced customer experiences. Mobile browsing will become quicker, smoother and more reliable thanks to 5G. Meanwhile, its huge bandwidth and speed will help to ... Read more

The retail landscape is changing at a rapid pace, driven by technology which is being constantly developed and refined to meet the needs of today’s digital-first consumers. We can confidently say that any new retail trend for 2020 will involve technology in some way, but what will that technology be? And how much will it ... Read more

Personalisation is big business for retailers these days. But is it a fleeting trend, or will it stick around for good? A recent article in Retail Week points to Coca-Cola’s ‘Share a Coke’ campaign as being one of the most poignant and successful examples of retail personalisation to date. During the summers of 2013 and ... Read more

Last year, artificial intelligence (AI) played a key role in MarTech and in enhancing the overall human experience through the analysis of big data. But according to an article we came across in My Total Retail, marketing professionals will be contemplating what’s to come this year – and beyond – to identify the technologies that ... Read more

With Valentine’s Day just around the corner, love is well and truly in the air. So, what better time to take a look at ways retailers can incorporate emotion within their marketing to attract and inspire their customers? So-called “emotional marketing” can be an incredibly effective tactic, so long as it’s applied in the right ... Read more

The Delta Group has bolstered its senior leadership team with the appointment of Kevin Pritchard as Group Transformation/Innovation Director. Kevin Pritchard joins the Delta Group as Group Transformation/Innovation Director having worked in senior client service/transformation roles at global marketing service providers for the past ten years. Jason Hammond, CEO of the Delta Group, said: “We are ... Read more

Every retailer knows that it’s important to deliver an exceptional experience to every customer. But just how important is it? If a recent Salesforce stat is anything to go by, it’s very important: 80% of customers believe the experience a company provides is just as important as its product and services. This makes perfect sense. Think about ... Read more

The digital marketing landscape is evolving at a rapid pace and in line with new technology. As a result, new tools, trends and techniques are being introduced to enable businesses to better cater to their consumers’ needs – both online and offline. A Forbes article explores three trends likely to gain ‘explosive popularity’ this year. Let’s ... Read more

Retail’s convenience store segment is growing rapidly, presenting a wealth of opportunities for brands and suppliers. IGD’s retail analysts recently identified five trends likely to shape the development of global convenience this year and beyond. 1. Tech supporting convenienceJust like many other retail channels, fast and efficient service is key to convenience. Retail brands around ... Read more

When it comes to retail, the high street is certainly not dead. Ecommerce may be booming, but at the same time brick-and-mortar retailers are coming up with fresh, new ways to inspire shoppers to head back in store. Technologies such as robots and digital signage are spearheading this transformation in the physical retail space, writes TechRepublic, ... Read more

The Delta Group, Europe’s premier visual communications specialist delivering dynamic multi-channel marketing services to consumer brands and retailers across the globe, is pleased to announce an expanded scope of work for the Mars account, an existing client of 3 years, after a competitive tender process. In addition to producing POS and promotional displays for Mars ... Read more

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For physical retailers, success today depends on delivering an exceptional customer experience (CX). But a recent article on Retailer Customer Experience notes that knowing exactly how to provide this in relation to a brand’s unique consumer base is something that’s escaped many big retailers. As the sector becomes increasingly forward-thinking and tech-driven, there is no ... Read more

While Christmas is the top season for confectionary sales, Easter comes a close second. Savvy retailers will have already stocked their shelves with sweet treats for the occasion. But how can they build momentum in the weeks running up to Easter? Delia Lendais-Metral, brand manager for Easter at Mondelēz International, shared her insight in a ... Read more

In these uncertain times The Delta Group is here to help and offer our support. That is why we have created two documents: ‘Advisory Warning Signage’ ‘Protective Equipment and Signage‘ …both highlighting a range of items that Delta can produce quickly. By supplying such collateral to clients we are able to help keep your staff and ... Read more

Delta expands its award-winning corrugate display products into e-commerce packaging. We make packaging bespoke to your needs. Suitable for e-commerce, home delivery, product stability, fully branded. Delta is robust and scalable, with four manufacturing facilities in the UK and Ireland and a logistic network across Europe for deliveries. To obtain these materials send an enquiry ... Read more

We’re looking forward to getting Back To Work, but we don’t expect it to be Business As Usual. That’s why we’ve expanded our ‘Advisory signage and Personal Protective‘ equipment with suggestions and ideas for customer traffic management, social distancing and responsible purchasing. Whether that be protecting staff, customers or patients in your Retail estate / Office / Warehouse / Hospital / Care ... Read more

Students may be working from home right now but soon they’ll be back to study. To be prepared, colleges, schools, business schools and universities should check our range of Advisory Signage and COVID-19 personal protective equipment to help manage social distancing on campus and ensure a safe and compliant working environment for staff and students alike. Whether that be ... Read more

Businesses and offices are starting to gear up for their teams returning again to work. Office managers are looking to put in place prudent and innovative safety measures. Your plans for bringing people back into the workplace may need safety screens, new traffic flow guidance and digital signage. Delta is offering ‘Advisory Signage’ and Personal Protective ... Read more

Summer holidays may have started, but in terms of planning, Halloween is not too far away.  Delta have published our five top tips that should help increase customer engagement and more importantly sales as the busiest time of the year gets underway. Contact us at hello@thedeltagroup.com to reserve your copy.Read more

Yes, can you believe it, Christmas for us Retail folk is not far from our thoughts!  Delta have published our five top tips that should help increase customer engagement and more importantly sales. Contact us at hello@thedeltagroup.com to reserve your copy.Read more

Christopher Nolan’s blockbuster film Tenet hit the big screen at the end of August with added pressure – it was billed as the movie that could save coronavirus-hit cinemas. But one film alone isn’t going to be able to sustain cinemas for too long. So, what are cinemas going to do to lure film-goers back ... Read more

There’s no denying the impact the pandemic has had on the high street. Now that brick-and-mortar stores are back open for businesses, big-name retailers are realising that innovation is key to survival and are totally rethinking the way they operate.  The rebirth of the high street?  Despite what the naysayers have proclaimed in the past, ... Read more

It’s hard to see the silver linings when faced with a global pandemic, but there are a few. As the country gets to grips with the new normal, one of the positive side effects has been the growing popularity of cycling. According to figures from the Department of Transport, the number of people cycling increased ... Read more

The pandemic has affected us all in some way or another. It’s changed the way we live, work and interact with the world – as well as with brands. Six months in and a number of macro trends have emerged, writes Econsultancy. Shopper behaviour has transformed alongside the climate, brand purpose has never been so vital, ... Read more

Simon Roberts, Chief Executive of Sainsbury’s, believes that some of the changes to shopper behaviour seen during lockdown will stick.  Shoppers have suggested that they intend to continue to buy more fresh products and cook at home, while half of additional online shopping orders came from new customers. Morrisons’ boss David Potts went so far ... Read more

The coronavirus pandemic has inspired many people to get stuck into some DIY. This is likely down to a combination of spending more time at home – especially during lockdown – and having more time (and potentially money) to spare. This shift in consumer habits has been great news for retailers in the home improvement ... Read more

Covid has forced many brands to put their plans on hold when it comes to investment in permanent retail projects. But at the same time, the pandemic has left consumers craving those tangible, real-life experiences more than ever before. Could pop-up retail stores hold the solution? A recent report notes: ‘As soon as normality starts ... Read more

Sir David Attenborough’s latest documentary, A Life on our Planet, has moved a nation. The film makes for hard-hitting, nevertheless essential viewing, as the broadcaster and natural historian explores how the natural world has been altered by humans – and not for the better.  There is a clear call to action: “if we act now, we ... Read more

While people feared that the rise of online retail would spell the end of the high street, it’s been proven that this simply isn’t true.  Still, success for brick-and-mortar retailers in today’s environment depends on them adapting to meet the changing needs and habits of shoppers.  A 365 Retail article argues that traditional retailers should ... Read more

In its latest report, IBM has predicted that the coronavirus pandemic has sped up the transition to digital shopping by approximately five years. Citing the study, Harvard Business Review acknowledges that Covid-19 has ‘supercharged’ all-things virtual, propelling sectors such as retail into the future. Specifically, the pandemic has given rise to augmented reality (AR) applications ... Read more

Halloween is just around the corner, but it will be a little different this year due to the pandemic. Governments have advised against the age-old tradition of trick-or-treating, while local restrictions across the UK mean large gatherings are off the cards.  Yet, while social distancing may be threatening typical traditions, The Grocer explains that Brits ... Read more

Nearly 30% of UK shoppers say they feel less comfortable buying loose produce since the start of the pandemic, a new study from Harris Interactive for The Grocer has found. In a poll of 1,000 consumers, 36% said they feel that sustainable packaging had become more important since the beginning of the outbreak. Meanwhile, just ... Read more

Brits aren’t letting the pandemic spoil their festive fun, with 75% of 18-34-year-olds admitting that Christmas will be more important than ever this year. This is according to a recent study from Kinetic Worldwide, cited by The Drum. It found that, despite a surge in online sales, consumers are already hitting the shops in anticipation ... Read more

Brits should think about kicking off their Christmas shopping sooner rather than later this year. That’s the advice from many retailers, who are anticipating continued disruption from Covid-19 over the festive season.  Writing for the Times, retail editor Ashley Armstrong said the growing trend for online shopping has made delivery capacity a main concern. Yodel’s ... Read more

The pandemic has closed England’s stores once again. When the high street reopens after December 2nd, retailers will be tasked with responding to shoppers’ ever-evolving expectations, and key to this will be the in-store experience.  Writing for Forbes, Bobby Marhamat says that independent stores are faced with new expectations as well as shopper uncertainty over ... Read more

In what is claimed to be a UK first, Boots – one of our clients – has launched a protein shake vending machine in its Wellness & Health store in Manchester. As KamCity reports, the machine has been developed by Bio-Synergy, a sports nutrition brand. It mixes freshly-made shakes for consumers, much like an on-the-go ... Read more

One of our clients, Sainsbury’s, has launched a £5m fund to help tackle food poverty, The Grocer reports. Of the total fund, £4m will be donated to over 1,150 partners, while the remaining £1m will be allocated for stores to contribute to local charities. The supermarket is also calling on shoppers to donate food and ... Read more

M&S is changing its traditional TV advert for its home and clothing business this year to a festive campaign with a ‘digital media focus’ that hopes to inspire shoppers whilst they search for gifts.  Tackling the topic, Marketing Week writes that the retailer’s ‘It’s On’ campaign casts a light on ‘fun’ festive moments, from ‘outshining ... Read more

The pandemic has disrupted almost every sector, retail included. Two key consumer behaviours have emerged as a result: the shift towards large, online stores, and a reinforced meaning behind buying products locally.  In response, retailers are bringing forward investment in technology in order to speed up their digital transformation, writes TechRadar. This is not just ... Read more

The coronavirus pandemic has led to significant social change, impacting the way we live, work and behave. Our latest white paper explores how this major shift in shopping habits will affect retail in a post-pandemic world. Click the image below or download here.Read more

Factories in the UK could be manufacturing up to £4.8bn more goods for British retailers over the next year, as Brexit and the pandemic encourage companies to bring production home.  This is according to a report from Alvarez & Marsal and Retail Economics, cited by the Guardian. It explains that the extra orders – which ... Read more

The Department for Environment, Food & Rural Affairs (Defra) has announced packaging recycling targets for 2021 and 2022, with a few key changes compared with previous years. Though there was a slight delay in publishing the targets, producers and compliance schemes will now be able to focus on the effect of the changes to the ... Read more

The pandemic has transformed the retail sector and shopper behaviour. Our latest infographic explores the new trends and attitudes that have emerged. Will they be here to stay? Download the full infographic here.Read more

As the busiest time of year approaches, retailers have welcomed the government’s decision to open all ‘non-essential’ stores across the country when England’s lockdown comes to an end on the 2nd of December.  Even stores in the strictest tier 3 regions will be able to open their doors and start serving customers who will no ... Read more

The first lockdown inspired many shoppers to try out new retail brands. In fact research from Braze, cited by Retail Week, shows that 80% of people who have made a purchase since March 2020 have been new customers.  But these new customers aren’t loyal; retention rates stooped to just 3.32% after three months. That compares ... Read more

Over one quarter of retailers have increased their customer communication efforts compared with pre-pandemic levels.  This is according to telecommunications provider Esendex, which conducted a survey to uncover how retailers are adapting their strategies to suit the current climate.  As Retail Times reports, the survey honed in on business messaging habits in particular. Compared to ... Read more

UK retail has set itself an ambitious goal: achieve net zero carbon emissions by 2040. This doesn’t just apply to UK-based operations, but also across retailer supply chains.  It’s a tall order, but far from unobtainable. The British Retail Consortium (BRC) has said that UK consumers should expect the items they buy to be produced ... Read more

In today’s ultra-connected consumer market, brands are able to leverage a limitless combination of media to communicate messages and inspire shoppers through their doors.  The Drum writes that looking at the bigger picture and creating a plan by desired outcome – rather than silo – will lead to better results compared to using a single ... Read more

As the end of the year fast approaches, the time has come for industries to set their sights on the future and predict what 2021 will have in store for them. Suffice to say, many industries – including retail – will be glad to see the back of 2020. A new year brings new opportunities ... Read more

Retail chain closures may have dominated the headlines in recent weeks, but experts have stressed that it’s not all doom and gloom.  Retail guru Mary Portas is one such expert. As the Guardian reports, she claims there is ‘too much nostalgia and too little optimism’ around the British high street’s future.  “The days of stacking ... Read more

Up until the start of the pandemic, there were many calls and concerns that the fashion industry needed to do more in its sustainability drive.  In fact, 2019 was hailed as the ‘year of the awakening’ in Mckinsey & Company’s State of Fashion Report, with customers demanding more transparency and social responsibility from fashion brands ... Read more

As business premises start to reopen once again after months of shut-downs, managers face fresh challenges when it comes to logistics and public safety.  From health checks to social distancing, dispensers and traffic control, Security Magazine writes that running a facility in a post-coronavirus world ‘means a lot more moving pieces than pre-pandemic and looks ... Read more

Your physical retail stores are so much more than bricks and mortar. Each store is a representation of your brand and plays a pivotal role in shaping customer perceptions.  With today’s consumers increasingly exposed to technologies that engage them and enhance their in-store experience, identifying and adopting the right tools is key to differentiating your ... Read more

When a retail chief executive asked Retail Week editor Luke Tugby to summarise this year for retail in one word, he replied: “Defining”. Tugby writes that 2020 has been defining for the industry in numerous ways – ways that should bring retailers optimism and hope as we move into 2021.  Firstly, it’s been defining for ... Read more

Some good news from 2020 – the two millionth tonne of Packaging Recovery Notes (PRNs) was traded on 22 December, marking the first time this environmental milestone has been achieved within one calendar year. As Resource explains, PRNs are certificates demonstrating that a business has recycled or recovered a tonne of packaging, or exported it ... Read more

With the rollout of the Covid vaccine underway, businesses and consumers alike are searching for the new normal. Technology is advancing at ferocious speed and the pandemic continues to shape consumer habits and expectations. It’s not easy making predictions during such unpredictable times, but key trends highlighted by Internet Retailing and Forbes suggest how the ... Read more

On paper, a Covid-driven Christmas didn’t look good for retail. But while the season was unpredictable, the sector fared better than many had predicted. Here are some reasons why, against the odds, retailers have some reasons to celebrate. More organised shoppers One reason to celebrate was that the shape of Christmas trading was different than ... Read more

The year 2020 changed our shopping habits for good – and for forward-thinking retailers, there are plenty of exciting opportunities to embrace.  The new Shop Safely Survey, from online booking firm Appointedd, shows that customers are welcoming virtual shopping experiences more than ever before.   Shoppers express enthusiasm for engaging with retailers across several channels, even ... Read more

There’s no denying that 2020 was a difficult year for retail. But for a sector that has faced a huge amount of digital disruption over the past ten years, this is just another challenge to take in its stride. The headlines love to paint a gloomy picture of the state of the high street, but ... Read more

Shoppers want to see brands make a greater commitment to sustainability, according to Fashion Revolution’s latest consumer survey report. As Drapers Online explains, three quarters of consumers believe that brands should be taking a more vested interest in the lives of the women making their clothing.  Last year, Fashion Revolution’s consumer report surveyed 5,000 consumers ... Read more

Marketing loves a hot trend and ‘retail media’ has become exactly that in 2021, reports The Drum. With online shopping via websites and apps rising by 80% as consumers look for safer retail opportunities during the coronavirus pandemic, the amount of money being spent by brands to advertise on those sites and apps has also ... Read more

Where there was once the 3P’s of marketing: promotion, price and place, today we have the 1D. More specifically, data. This is the view put forward in Produce Business, which explains that the huge volumes of data generated, collected and analysed by the food retail sector have just one aim: to maximise profit. Data is ... Read more

The Covid-19 crisis has created a new era of change for businesses. From transformation that’s been a long time coming to the acceleration of pre-existing trends, organisations are being forced to rethink their businesses to meet the new retail norm. This ‘great acceleration’ has intensified trends that were already underway. Notably, it’s led to consumers ... Read more

Last year saw a huge surge in ecommerce as consumers sought Covid-safe ways to shop, with total online retail sales increasing 36% compared to 2019. This figure signals the highest online sales growth in 13 years, reports Retail Gazette – an encouraging takeaway from a year beset by lockdowns and consumer restrictions. The data, taken ... Read more

Looking at the data relating to Covid-19, there’s a real blend of positive and negative. Making for grim reading are the numbers of deaths and hospitalisations as a result of the pandemic. But, alongside that is the number of people who have received the vaccine (more than £10 million and counting). This mix of highs ... Read more

It’s stating the obvious, but 2020 has posed some serious challenges for retailers. The ongoing uncertainty created by the coronavirus pandemic makes it hard to predict what lies ahead for the retail industry.   While online sales have soared, many physical stores have been forced to close during lockdowns and sales in many segments have fallen. ... Read more

It’s an understatement to say the coronavirus pandemic has caused a shift in consumer shopping behaviour. The changes have been huge. According to the ONS, ecommerce sales increased 46% year-on-year in 2020. Retailers must now reassess their digital strategies to ensure they are capturing and converting these new audiences. Here, we consider five ways retailers ... Read more

What are shoppers looking for when making purchases? According to new research, they want good value and discounts, reports Retail Times. The Promotion at the Speed of Customer Demand report revealed that 78% of customers said money off would make them more likely to buy a product. Value as the primary driver to purchase is ... Read more

There is no doubt that the pandemic has placed a huge amount of strain on physical retail. With high streets already feeling the effects of the increasing popularity of ecommerce, 2020 saw this amplified at breakneck speed. However, retailers are not taking things sitting down. We are seeing an increasing push towards omnichannel retail and ... Read more

Footfall in the UK is predicted to increase by nearly 50% when non-essential retail restrictions are eased next month. New figures from insights company Springboard suggest that footfall will rise by 47.9% from 12 April – the date earmarked for when non-essential retail and outdoor hospitality businesses in England can open their doors again. With ... Read more

Chancellor Rishi Sunak has announced a £5 billion scheme to help support high street shops and hospitality businesses as they look to find their footing post-pandemic. The announcement, which formed part of the Spring Budget, aims to help businesses as restrictions in England are eased and we move out of lockdown. The grants are designed ... Read more

The past year has been a rollercoaster, with the pandemic changing the world around us. Businesses have had to evolve – and what customers expect from brands has changed, too. Today’s consumers are thinking about more than just whether a retail item is available, they are also wondering how to shop in physical stores safely. ... Read more

Customers want more from retailers. It’s not that they’ve deliberately set out to be more demanding, it’s simply something that’s happened over time and a trend the pandemic has accelerated further still. The combination of new technology, social media, ecommerce and our always-on culture has meant that consumers want more than service with a smile. ... Read more

CarbonQuota who offer carbon certification, reduction and offsetting services has awarded the Highly Commended prize to The Delta Group , the UK’s leading visual communication specialist. With operations across multiple sites in the UK and ROI Republic of Ireland, Delta came out ahead of several of their competitors. They demonstrated how they are turning words into ... Read more

The UK is the third most-shopped market in the world for international online purchases, reveals a new report from global ecommerce firm eShopWorld (ESW). Trailing behind only China and the US, The Global Voices 2021: Cross-Border Shopper Insights report revealed that 20% of non-UK consumers have purchased from UK retail sites over the past 12 ... Read more

Over the last few years, convenience retailers have shown increasing levels of interest in installing packaging-free refill stations. But faced with the coronavirus pandemic, any potential rollout of such figures suddenly became low priority, reports The Grocer. Concerns about cross-contamination pulled the plug on progress when the UK’s first lockdown came into effect in March ... Read more

The Covid-19 pandemic might have given the retail industry a shake up, but it hasn’t weakened it as much as some people would have you believe. Lockdowns and social distancing measures may have caused a shift from physical stores to ecommerce, but once the uncertainty of the pandemic has passed, traditional shopping is expected to ... Read more

The coronavirus pandemic has accelerated a decade’s worth of ecommerce growth into just 12 months. As a result, brands are facing a new reality. Direct to consumer (DTC) is part of this new reality, and some DTC-focused brands are doing better than others. But contrary to what you might think, there’s more to DTC success ... Read more

New research has revealed that UK consumer confidence is on the up, thanks to the rapid rollout of the Covid-19 vaccine, reports Retail Gazette. The GfK consumer confidence barometer has shown a significant improvement in consumer confidence during March this year, with people getting ready for a restriction-free (and hopefully pandemic-free) future.   According to the ... Read more

For months, online retailers have had the edge over their bricks and mortar counterparts. Fast service, 24/7 purchasing, and home delivery have become the norm for many shoppers. Consumers have learned to adapt under Covid-19 restrictions with non-essential retail stores closed. However, now that non-essential high street retailers are back to welcoming shoppers through their ... Read more

Retail has a role to play in the battle against the climate crisis. The move towards greater sustainability is not just the right thing to do, it can also help retailers stay relevant and give them an edge over the competition. Retail and fashion have long been linked with waste. Unfortunately, for good reason. According ... Read more

Digital signage is a great way to grab people’s attention. But how do you keep it? Life is full of distractions, from phones and social media to kids and other people, making it hard to stay focused. Within the retail environment, you have all these distractions plus other brands and retailers vying for customers’ attention. ... Read more

With hopes of a summer spending frenzy becoming more of a reality, optimism among UK business leaders has reached a record high. With non-essential shops and other businesses having opened their doors, research suggests that economic recovery could be broader and faster than previously expected, reports The Guardian. Research predicts a strong economic bounceback and ... Read more

When Covid-19 took hold in 2020, the fashion industry – along with many others – braced itself for what could only be a rocky ride. Predictions were gloomy. McKinsey, for example, estimated a drop of 93% in annual fashion industry profits in 2020. However, against the odds, the industry ended strong, finishing the year worth ... Read more

The Covid-19 crisis has taken its toll on our high streets. With consumers moving towards digital, retailers have a huge challenge in drawing people away from online offerings and back into physical stores. Now that non-essential retailers are back in business, retailers are approaching this challenge in different ways. From increased cleaning and compulsory mask-wearing ... Read more

As today’s consumers increasingly adopt a research online, purchase offline approach to their buying journey, they are looking for retailers that can deliver a strong, values-driven product experience. They are also willing to pay a premium when they find those better experiences. According to a global survey by product experience management provider Akeneo, cited by ... Read more

Marketing to some generations is harder than marketing to others. Gen Z is one such generation. They are powerful consumers – and a demographic group that marketers are keen to go after. Contrary to the notion of Gen Zers struggling to earn a living, they are currently at a period of their lives in which ... Read more

Major global events – like the coronavirus pandemic – have the power to completely transform how we live and work, and the world around us. As a result, these events also have the ability to change our attitudes to the way we spend – especially the generation that comes of age during that period. Looking ... Read more

When non-essential retailers in England opened their doors again last month, it signalled the start of the easing of restrictions and our route out of lockdown.  The retail sector breathed a collective (yet cautious) sigh of relief. But it wasn’t only retailers who were relieved. Consumers too were seemingly eager to get back into physical ... Read more

The coronavirus pandemic accelerated key trends in many sectors. But one trend to be confirmed after staying inside our homes for so many months is that humans are largely social creatures. As restrictions start to ease, many of us are chomping at the bit to get back out into the big wide world again. We ... Read more

Pre-pandemic, experiential marketing was enjoying something of a boom. Brand experiences and events had been growing in size and scale for around a decade, with marketing professionals cranking up their experiential budgets as a way to engage audiences looking for in-person interactions. In 2019, more than £59 billion was spent on experiential marketing across the ... Read more

The coronavirus crisis has shifted so many of our expectations of what we want in life – including what we want from our grocery shopping. During the pandemic, omnichannel prevailed and click and collect and delivery services grew in popularity. Now, as we start to move out of lockdown and restrictions begin to ease, digital ... Read more

We all recognise that the Covid-19 crisis has had a huge impact on the events industry. With so many events having been cancelled or postponed since March 2020, the industry is now working hard to understand how large-scale gatherings and events could work going forward. This has meant prioritising key areas of their business and ... Read more

Some had speculated that the reopening of non-essential retail stores could signal a reverse in the upward trajectory of online spending. That wasn’t quite the case… As consumers flocked back to physical stores, online spending didn’t increase as quickly as it had in previous months during lockdown. However, the outlook is still positive. According to ... Read more

Anyone organising an event wants attendees to feel comfortable. This has never been more true as we ease out of lockdown and prepare for a post-pandemic era. All live events must follow government Covid-19 regulations, which inevitably means there is a huge amount to think about during the planning stages. A key consideration is that ... Read more

Nowadays, shoppers have come to expect a seamless, efficient and flexible omnichannel approach to customer service, as well as engaging in-store experiences. Retailers need to stay ahead of the game and digital signage could be the answer.By helping brands harness new opportunities, this technology can engage shoppers, boost sales and deliver a seamless customer journey. ... Read more

Before Covid turned the way we work on its head, in-person events and meetings were a big deal. They allowed professionals to network, get away from their screens, and – dare we say it – have fun. But the flipside of this was that events happened all the time. This meant they were time-consuming and ... Read more

The global pandemic has meant retail will never be the same again. The strong surge in eCommerce during the Covid outbreak had a huge impact on the high street, but also helped lift spirits among lonely Brits. According to a YouGov survey of 2,000 people, shared by The i, more than half of British consumers ... Read more

Retail summer sales hit a four year high in June, according to figures from the Confederation of British Industry (CBI) cited by the Guardian. As Covid restrictions lift, shoppers are returning to the high street, causing online sales to slow. The combination of growing confidence as a result of the UK’s vaccination programme, and the ... Read more

Influencers are changing the face of the beauty industry. TV and magazine ads no longer hold the power – instead, it has shifted into the hands of social media influencers on Instagram and YouTube.  These individuals can essentially make or break a beauty product or brand, and the marketing industry is taking notice. Not that ... Read more

The global pandemic has had a huge impact on so many parts of everyone’s lives, including what customers want from retailers and their retail experiences. According to new research by retail payment platform Cashflows, shared by Retail Times, more customers are making purchasing decisions based on retailers’ ethics. Over nine in ten (91%) of consumers ... Read more

The male beauty industry is undergoing something of an evolution. No longer restricted to a handful of celebs donning makeup, the idea of men’s beauty is reaching beyond the realms of simply ‘ male grooming’. Today’s TikTok generation and celebs have a more holistic idea of what masculinity means. And more importantly, they know that ... Read more

Retailers aren’t just seeing a few shoppers returning to physical stores – consumers are returning in significant numbers as Covid restrictions start to ease. According to a new survey by on-premise media solutions company Mood Media, 80% of consumers feel either ‘somewhat comfortable’ or ‘very comfortable’ about going into bricks-and-mortar stores again. That figure has ... Read more

Online shopping provided a lifeline for retailers and consumers alike during a string of Covid lockdowns. But as restrictions ease, consumers are keen to rediscover the unique experiences that only physical in-store shopping can offer. Research by retail and hospitality software provider Fourth reveals that 31% of retailers believe that the brands willing and able ... Read more

According to CBI’s most recent Distributive Trades Survey, retailers are planning to make significant investment in their bricks-and-mortar offerings. The reason? An expected increase in sales and footfall, alongside the need to move physical retail up a gear so it’s ready to compete with the rise of digital. After all, expansion is only a valuable ... Read more

Cast your mind back a year or so – before the world was turned upside down by a global pandemic, and before so many bricks-and-mortar stores had to close for months on end. Back then, experiential retail was a seriously hot topic in the industry. So, with online sales having surged over the past 15 ... Read more

The Covid-19 pandemic forced many consumers to find new ways to shop. This led to a surge in new retail trends and retailers keen to find innovative ways to boost consumer loyalty. According to an article on Retail Insight Network, here are three trends retailers should be aware of in 2021 (plus one we think ... Read more

Following the Covid-19 pandemic, shoppers might be happy to stick with online retail. But retailers have other ideas. They plan to entice them back in store by creating a more omnichannel experience, reigniting in-store demand by investing in more digital integration. The GET SET. GROW: How UK retailers are preparing for the return of demand ... Read more

The Covid-19 pandemic clearly impacted in-store consumer traffic. But with the continued success of the UK’s vaccination programme, consumer footfall on the high street is on the up, with customers feeling more comfortable about heading back through the doors of physical retail stores. Pent-up demand has meant bricks-and-mortar retail is enjoying a resurgence. And that ... Read more

Not tried virtual try-on when online shopping yet? According to a new consumer study, you’ll soon be in the minority if you don’t start soon. Research by 3D and AR retail experts Vertebrae has revealed that 44% of consumers have used virtual try-on when shopping online. In addition, 69% say they ended up buying the ... Read more

Reading the headlines, the UK’s high streets sound, at best, depressing. At worst, pretty desperate. The figures second this outlook: 1,400 retailers have gone into administration since 2010, reports Marketing Week. But then certain headlines come along that make you think twice. Last month, for example, the BBC reported that music retailer HMV plans to ... Read more

There’s always been more than one way to grow a retail business – marketing, advertising, product development, investment, to name just a few. But one way of increasing sales that can be overlooked comes in the guise of IT. There are various benefits of implementing IT solutions into your retail business, from greater efficiency and ... Read more

Innovation is key to retail success. Presumably retailers are sick to death of hearing that. We know it. They know it. But when it comes to innovative retail tech, things are not as simple as we’d like. That’s because while there’s a lot you can control with tech, some things you cannot. Customers, for instance… ... Read more

The technology that allowed ecommerce to thrive during various Covid-19 lockdowns will also play a role in the recovery of bricks and mortar retail. Shoppers want a more connected shopping experience when they return to the high street.. According to Snap Inc’s Future of Shopping: Global Report 2021, 40% of in-store shoppers use their mobile ... Read more

No one in the fashion industry (or any industry) could have predicted the Covid-19 crisis. However, some fashion companies found they were better equipped than others to deal with the fallout. Primarily because of their digital proficiency. Going digital has been the key – not just to success – but to survival in 2021. This ... Read more

It seems that multi-sensory marketing is taking retail by storm, with marketers particularly keen to leverage a customer’s sense of smell to tap into memories and ambitions. More brands are using signature scents to create emotional connections and evoke particular connotations within the minds of consumers. They want to create scents that scream luxury, indulgence ... Read more

Today’s customers expect a lot. As well as convenience and personalisation, they want a seamless omnichannel retail experience. One way retailers can meet those demands is through digital signage. Sleek screens displaying tailored content that is informative and flexible can provide high-impact results. Brands and retailers are taking notice. According to recent research, the digital ... Read more

Economies are reopening and tourism is resuming. That gives consumers the green light to head back to the high street. But we’re getting mixed messages. On one hand, there’s a survey by Qubit that reveals 85.9% of consumers in the UK and US plan to continue shopping the same way or more online. On the ... Read more

New research has shown UK customers are happy to pay 9% more for a product if it comes to them alongside exemplary customer service. The findings reveal not only that shoppers are willing to spend more, but also emphasises the value they place on the in-store experience. The research, conducted by Puzzel and cited by ... Read more

Adaptation is the key to department store success in the future. This is the stark message being sent out to the UK’s large high street stores following new research by commercial property information firm CoStar Group. According to the findings, 83% of the UK’s department stores have closed over the past five years. The decline, ... Read more

The UK’s high streets may have lost 388 stores over the past five years, but fashion retailers are starting to see more than a glimmer of hope for the future. For instance, there were stronger-than-expected sales this summer: analysis by BDO shows that sales of fashion and footwear rose by 28.19% year on year in ... Read more

We all know the impact Covid-19 has had on retail. Lockdowns and social distancing restrictions saw many previously in-store shoppers make the move towards digital shopping options. Demand for grocery delivery and click and collect options surged virtually overnight, as retailers worked hard to give consumers the digital services they required. These virtual shopping habits ... Read more

When the nation was told to stay at home in March 2020, the OOH (out of home) sector was inevitably going to suffer. A series of lockdowns and restrictions has left the industry bruised and battered, but as those restrictions ease and life returns to some degree of ‘normality’, OOH is making a comeback – ... Read more

Today’s consumers expect a lot. They want convenience. They want quality. They want value. And increasingly, they also want sustainability. According to research by Deloitte, shared by Global Banking and Finance, 32% of consumers are very keen to adopt a more sustainable way of living. That means they become more conscious about the brands they ... Read more

The current COP26 summit, which has brought together thousands of world leaders and delegates to discuss solutions to the global climate crisis, has been the ideal host of Conservation International’s new global out of home (OOH) campaign.  As Digital Signage Today reports, ‘Hear me while you can’ aims to encourage leaders and individuals to acknowledge ... Read more

In recent years, retailers are giving more control to their in-store shoppers. Interactive digital screens and self-service options make sense from a retail perspective, but what do customers think about this digitisation of physical stores?  According to research, it seems consumers actually prefer this do-it-yourself approach to in-store shopping, reports Digital Signage Today.   A key ... Read more

The retail environment is evolving at breakneck speed. With more products available at the lowest prices, and customers holding an increasing amount of purchasing power, retailers have had no choice but to look for new and effective ways to set themselves apart and remain competitive in the market.  There’s no doubt that the industry over-saturated. ... Read more

Bricks and mortar stores will have a new role to play in the post-pandemic retail environment. According to research, retailers are planning to reimagine their physical stores as online fulfillment channels as part of their post-pandemic recovery strategy. The Transforming the Physical Store for a New Shopping Landscape whitepaper, carried out for Sensormatic by IDC, ... Read more

In our ongoing quest to find the new normal post-pandemic, one thing is clear: physical retail has changed forever. Numerous brands have already been forced to close their doors for good since the start of the pandemic. Others may still follow suit. If retailers are to convince shoppers to leave the comfort of their sofas ... Read more

The Delta Group announces the appointment of Danni Murray to support their Film & Entertainment future growth strategy. Film Ents & Games Experience The Delta Group, Europe’s premier visual communications specialist delivering dynamic multi-channel marketing services to brands, retailers, and studios across the globe, announces the appointment of Danni Murray as Divisional Managing Director of ... Read more

A transformation is taking place across the retail sector. And luxury is no exception.   The move away from bricks-and-mortar stores towards digital platforms is continuing apace. Research reveals that the proportion of luxury online sales almost doubled to 23% (from 12%) between 2019 and 2020. That equates to five years of growth in just 12 ... Read more

The pace of change in the retail industry has been gathering momentum over the last decade. Add a global pandemic to the mix and that change has accelerated further still.  We’ve seen the overall percentage of ecommerce sales in the UK increase to over a third of all retail in November 2020 and January 2021. ... Read more

With experiential all the rage in retail, live stream shopping events and experiences are the next logical step.  The live stream video shopping market was worth £3.35 billion in 2018. Add the Covid-19 pandemic and the trend has accelerated, Retail Gazette explains, with more retailers using live streaming to reach those stuck at home during ... Read more

Huge strides have been made in recent years towards greater sustainability within the beauty industry. We’ve seen a boom in beauty products that are better for the planet and people,  with ingredients and packaging in many cases, being given a complete eco-overhaul.  However, unless we see more positive customer perception, it’s hard to imagine how ... Read more

The world is changing before our eyes. As more examples of extreme weather hit the headlines (wildfires in Greece, the US and Australia; cyclones in Fiji and Indonesia; flooding in the UK, Germany, China, India and the US, to name a few), the climate emergency we’re facing couldn’t be more apparent – or more urgent.  ... Read more

With rising emissions and global temperatures, the 2021 United Nations Climate Change Conference (COP26) in Glasgow couldn’t have happened soon enough. Massive cuts in carbon are required if the Paris Agreement targets (limiting global warming to well below 2°C, ideally under 1.5°C), are to be met. At present, the world is not coming anywhere close ... Read more

Talk of sustainability is rife within the retail sector, especially since COP26. Brands are knuckling down on sustainability messaging, and in many cases technology is being utilised to bring such initiatives to life.  As Computer Weekly explains, before the pandemic retail tech innovation focused on merging digital and physical assets, delivering frictionless customer journeys, AR ... Read more

There was a time when beauty was considered something of a luxury – products you bought for a special occasion. Not any more. Today, beauty is about giving people the means to express themselves. Thanks to social media, digital access and huge volumes of online content, the beauty industry has been transformed. Consumers are doing ... Read more

While there are many people who don’t like to hear the ‘C’ word mentioned until at least the start of December, retailers will no doubt be keen to keep abreast of trends in holiday shopping ahead of the festive season.  A study from American Express, shared by Forbes, revealed that almost half (48%) of consumers ... Read more

While many feared that the pandemic would result in deserted high streets, the reality is that more retail stores have opened than have closed. According to one study from over the pond, shared by Retail Customer Experience, national retailers have announced 3,199 store openings but just 2,548 closures in the past year to date. The ... Read more

Effective marketing operations are a must for any business to run smoothly. Central to that is a digital asset management (DAM) system. However, with many companies still relying on outdated DAM systems, effective marketing operations can sometimes prove to be rather elusive. These legacy systems have been described as little more than digital filing cabinets ... Read more

Dec, 2021 LONDON The Delta Group, Europe’s premier visual communications specialist delivering dynamic multi-channel marketing services to consumer brands and retailers, is pleased to announce a contract win for McColl’s retail marketing ‘Point of Sale’ contract, after a competitive tender process. McColl’s convenience stores and Martin’s newsagents have a network of 1,265 sites across England, ... Read more

Since Pokémon Go brought Augmented Reality (AR) to the mainstream five years ago, the technology has been increasingly adopted by brands looking to incorporate it into their marketing material. The onset of the pandemic, which has seen consumers increasingly connecting with brands on mobile, is now making these kinds of dynamic digital signage activations even ... Read more

The Delta Group, Europe’s premier visual communications specialist delivering dynamic multi-channel marketing services to brands, retailers, and studios across the globe, announce the appointment of Starzeus Hassan-McGhee as Sustainability Director. Starzeus will report directly to Jason Hammond (CEO) and will be responsible for driving our award-winning Delta Net Zero strategy. This will include working in ... Read more

The Delta Group, Europe’s premier visual communications specialist delivering dynamic multi-channel marketing services to consumer brands and retailers, is pleased to announce a 5-year multi-million (£) contract win for Global’s Outdoor print production, after a competitive tender process in 2021. Global is one of the leading Outdoor companies in the UK with over 235,000 sites ... Read more

27th January 2022 09:00 AM BST. WALTHAM CROSS, UK.  The Delta Group, Europe’s premier visual communications specialist delivering dynamic multi-channel marketing services to the Retail, FMCG, Film, Entertainment and Media sectors across the globe, are pleased to announce the acquisition of large-format outdoor advertising specialist Odessa UK. The deal has been approved by creditors and ... Read more

The Delta Group is pleased to announce its partnership with the First Love foundation (FLF), supporting their mission to help people facing crisis to get their lives back on track. The First Love Foundation are a charity based in Tower Hamlets, helping thousands of people facing crisis. Their holistic model of support has been cited by ... Read more

Big names in almost every sector have been named and shamed for misleading customers with green claims. And with fashion earmarked as the first industry to come under scrutiny by the Competition and Markets Authority (CMA), we can expect more companies to face public scrutiny. The thing is, being green sells, and companies are working ... Read more

“I see how people live back home, it is like they are living in a box, and they cannot think outside the box. When I came here, I realised the box is open, I can think other things, I can afford more things and I have more opportunities.”  Moving to the UK at just 19 from ... Read more

  I grew up with a lot of boys, I never thought I was different from them, I could do whatever they can.  I think that is why I had more male friends than female.  I never thought I cannot do something, I just thought I can, maybe I just wanted to prove that it ... Read more

Years of successful campaign work had accumulated a collection of disused campaign POS and props. Our client, being environmentally conscious of their carbon footprint, wanted these bespoke pieces to have a second home and be utilised once more. This led to the client and the Delta Group sharing ideas on how best to re-home the ... Read more

A recent Delta recruit, Charlotte works as part of our Structural team as a scheduler. She’s no stranger to the difficulties of being the only woman in a team, and the longer lengths one might need to go to, to earn equitable respect in some offices. Her story is one that resonates with many. *The ... Read more

Brief Our creative team were invited to work with Lindt Chocolate to promote their tasty new luxury Double Chocolate flavour. This involved a takeover of the in-store seasonal space and creating unique POS pieces to create excitement about the new Double Chocolate and also promote their other flavours. Execution Lindt shared an existing visual to ... Read more

Business Unit Director, Jennie Betts is one of the most senior leaders at Delta working closely with the board. Jennie is passionate about people and believes that issues of inequality should be at the top of any organisation’s agenda – it’s certainly at the top of Delta’s.  Here is her take, in her own words ... Read more

As proud winners of the PrintWeek 2022 Environmental Company of the Year, we are progressing further on our sustainability journey, to become net zero by 2030. The Delta Group is proud to announce that we have signed up to the Science Based Targets initiative (SBTi) We will be implementing further robust emissions reduction targets at a ... Read more

Delta is delighted to have won PrintWeek 2022’s Environmental Company of the Year (large enterprise) for our Delta Net Zero strategy. We are deeply committed to the ongoing ethical and sustainable treatment of the environment and communities in which we are operating. We aim to make a positive contribution to society and the environment by ... Read more

A guide to the Plastic Packaging Tax Running a business in 2022 isn’t easy. Customers expect a lot. Competition is fierce. And the responsibilities are huge – not least the need to ‘go green’. Many businesses have already taken steps to reduce their environmental impact. This year, the government is also taking new steps to ... Read more

Brief Kleenex wanted to create an informative campaign, letting consumers know of the  benefits of their Balsam tissues. Poorly noses could rely on the soft balm of  Kleenex Balsam tissues to soothe the skin. Kleenex approached Delta with a need  to create adaptable key visuals that can turn into full promotional kit and artwork  to ... Read more

The Delta Group is proud to be working in partnership with The First Love Foundation in helping thousands of people facing crisis to get their lives back on track. Their holistic model of support has been cited by the APPG on Hunger and Poverty (2014) as the most effective in tackling poverty anywhere in the ... Read more

The driving force behind any socially positive activity at Delta is our people. Their sense of community is what inspires them to gather together and act for change. As an organisation of community driven people, we are continuing our commitment to the Delta Net Zero people strategy this World Environment and World Ocean’s Day.   ... Read more

In pursuit of further positive change for the planet, I’ve heard some common myths and misconceptions throughout my career, both in the workplace and in my personal life. We must break these.  False information risks preventing people from taking those crucial steps to help lower their carbon footprint. There has been an abundance of short-termism ... Read more

The Delta Group was able to support Paddington Arts in a unique local project in the Paddington area of London recently. British Land campus Paddington Central hosted the finale exhibition. Local art organisation Paddington Arts worked with three local Primary Schools and introduced over 300 children aged 9 to 11 to the world of photography ... Read more

The Delta Group, Europe’s premier visual communications specialist delivering dynamic award-winning multi-channel marketing services to brands, retailers, and studios across the globe, today announced the acquisition of FEREF, the original entertainment marketing agency, responsible for creating content for the world’s leading film, TV and toy companies since 1968. The strategic acquisition will accelerate The Delta ... Read more