Nerf Selfridges Summer Activation Event

CLIENT: HASBRO

Brief

Create an engaging and playful area for kids to try out a range of Nerf blasters at a hero location in Selfridges toy department.

Execution

We designed and installed an impressive shooting gallery tunnel, complete with electronic targets, all fully Nerf branded. A fun way for the user to try out the product prior to purchasing.
The activation created increased dwell time with a competitive scoring element getting participants really enthused. Brand engagement increased with shoppers and staff, who supported the activation with customer management.