Case Study: Kimberly Clark Kleenex

Brief

Kleenex wanted to create an informative campaign, letting consumers know of the benefits of their Balsam tissues. Poorly noses could rely on the soft balm of Kleenex Balsam tissues to soothe the skin. Kleenex approached Delta with a need to create adaptable key visuals that can turn into full promotional kit and artwork to raise awareness with customers during the Cold and Flu season.

Execution

Using our creative agency’s expertise, we designed key art concepts, emphasizing the main product features and incorporating the headline “95% of noses said Balsam protected them from redness”.

We also created various stocker options which display the tissue boxes and smaller counter-top units for the pocket size packs.

The campaign and final artworks were received very positively by the client after we collaborated with our Structural Team to create the bespoke items and make sure they were weight tested before going into stores.