Grab a Splash Campaign

CLIENT: Britvic

Brief

Create an eye-catching campaign that can drive immediate consumption purchase, bringing a portfolio of beloved brands to the front of customers minds, whilst reinforcing the convenience, great taste and hydrating properties of the products

Execution

We tapped into consumer mindsets (aimed at the Gen Z) and the reason to purchase, to create a memorable and thirst quenching headline, along with a dynamic and heavily stylised key art with which to show the products in a fun, vibrant and emotive way.

A Win Netflix promotional overlay as an additional incentive was also created to run in selected outlets (Convenience, Travel & Forecourts).

An extensive point of sale suite for a full scale shopper journey was created for both large and small format outlets, along with static and animated digital assets for online and social channel use.

The result is highly exciting and disruptive campaign.