Pure Pirana Product Launch

CLIENT: HEINEKEN

Brief

Support a new UK product launch for a Heineken sub brand, to be displayed within wholesale trade depos.

Execution

To capitalise on the fun element of the brand whilst maximising real impact and impulse purchase, we created a wow pallet display that would signpost the product and assist with trial sampling.
To ensure we had stand out we designed 3D cans and a large pirana that slotted into the sampling lid giving the impression that they were jumping out of a swimming pool themed structure.