CLIENT: Disney Plus
Grey's Anatomy event experience
Brief
Give people a moment to forget about the drama in their own lives with an immersive experience that prescribes escapism – some much-needed ‘Me-time’. Activation to be staged in London, Birmingham and Manchester in time for the new series launch.
Execution
We revamped an American ambulance to be heavily Disney+ & Grey’s Anatomy branded, complete with a surprise interior – an ultra cosy, relaxing space, with a few subtle medical hints to keep the connection with the show.
Each ‘patient’ was pampered while watching an exciting, emotional montage of the most impactful Grey’s Anatomy scenes (old or new), to get them ready for series 20. Photo opps and goodie bags added to experience and helped build deeper connections with the brand across all age demographics.
Reception was overwhelmingly positive and there was a huge reaction from both fans and influencers who sharing content and boosting social reach.
EVENT MANAGEMENT
