https://player.vimeo.com/video/1152895394?autoplay=1&title=0&byline=0&portrait=0
CLIENT: Beiersdorf
Elastoplast and Eucerin
Healthcare Conference Trade Stand
Brief
Educate and engage with conference-goers, factoring in a sampling/testing station and an interactive game element.
Execution
Our first main objective was to highlight Elastoplast’s new range of faster-healing plasters. Secondly, we wanted to draw people to the stand with our interactive game element. So to marry the two, we proposed a grabbing booth, likening the use of fast reflexes to win, with the new faster-healing plasters.
The trade stand was designed to be open and easily accessible with both Elastoplast and Eucerin sections. Key features included educational wall panels with die-cut 3D elements, product podiums and sampling/trial stations with brand ambassadors to provide expert advice.
EVENT MANAGEMENT
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