https://player.vimeo.com/video/1152897489?autoplay=1&title=0&byline=0&portrait=0
CLIENT: Beiersdorf
Nivea Lip
Hero Activation Displays
Brief
Create a WOW Front of store display for NIVEA’s full lip balm range, bringing out the brand colours and credentials as the UK’s No.1 lip brand.
Execution
Our health and beauty creative team, conceptualised various ideas, including a ‘Lip Pick & Mix’ station that gave large scale visibility to the range, while encouraging trial and impulse purchase. Information leaflets and gift bags merchandised on the unit also helped uplift purchase consideration.
2 different display variants were produced for 50 Tesco stores and 17 Asda stores, with the event engaging over 22.5K shoppers in Tesco alone.
CAMPAIGN ACTIVATION
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