Birra Moretti Bestway Depot Activity

CLIENT: Heineken

Brief

Create a piece of outstanding in store theatre to support the Birra Moretti campaign which was activated throughout all off trade channels.

Execution

We created a space within Bestway Depots where the shopper could immerse themselves within the unique Italian nature of the brand, giving standout and visibility of the promotion.

Our goal was to capture the shopper’s attention by using the Iconic Ape van and Pergola, but also allowing for ease of shopping by including pallets wraps within the space. The unit was crafted entirely from 100% recyclable cardboard, with the packaging designed for recyclability as well

The resulting activation was a phenomenal success. The iconic look and feel of the display stimulated a high level of conversations, delivering increased brand presence and warmth in an otherwise sterile cold environment. The campaign delivered a stunning ROI and a significant uplift in sales from the previous year.