CLIENT: Britvic
Halloween Multi-Channel Activation Campaign
Brief
Create an engaging trade-driving campaign to uplift sales of multiple brands at one of the most competitive seasonal activity periods of the year.
Execution
Our objective was to create fun with more than a hint of classic retro horror movie styling. Our theme of ‘Shockingly Tasty’ held particular resonance with Tango, but also worked well with the other brands included in the campaign, such as Pepsi and 7up in calling attention to the important flavour cues.
Our key art creation was brought to electrifying life in the digital space with animated banner ads and social posts, whilst in stores, dedicated feature bays grabbed attention with eye-catching POS and marketing elements we created in a full campaign toolkit.
We also created a spooky photo-opp activation in Paultons Park theme park, linked with the launch of their new ‘Ghostly Manor’ interactive ride. All conceptualised, built and set up by our in-house creative and installation teams.
CAMPAIGN ACTIVATION
