Frazzled

CLIENTS: PENGUIN BOOKS

Brief

Penguin Books were looking to promote one of their latest releases, ‘Frazzled’ by Ruby Wax, on out-of-home digital screens.

Execution

Using our experience of producing moving image adverts we created an end-to-end proposal for Penguin.
We storyboarded the advert, and created a bespoke oversized cardboard cut-out of the book as a feature prop.
We directed and filmed the short advert in a studio. The author herself had a starring role and performed in her unique style.
Once edited, the ad was distributed across digital 6 sheets sites across the UK.