Global BTL Activation
Create a full BTL campaign activation plan and toolkit for application across global markets, to support the launch of the limited edition ‘Good Workers Great Whiskey’ bottle packaging
We created campaign assets, activations and sales promotional mechanics for use in the retail channel including important travel retail sites.
TV ad elements and Jameson’s overarching ‘Sine Metu’ proposition were adapted into BTL sales promotion campaigns, messaging and key art for retail, digital and experiential activations.
Multiple shopper touchpoints were created to fit within a 4-point strategic pillar activation plan which covered: 1-Visibility and awareness, 2-brand connection and consideration, 3-Trial and sampling, 4-Loyalty and advocacy.