Harry Potter Gifting Display Area

CLIENT: M&S

Brief

Create an exciting, show-stopping Harry Potter themed experience for customers shopping within the Christmas Gift Shop area of M&S.

Execution

Our designers and structural engineers recreated the iconic Hogwarts Express featured in the movies, built around an existing free-standing display fixture. The display, as shoppable as it was theatrical, became a destination point in-store and provided a great visual merchandising opportunity for all Harry Potter related products.
Suitcases added to the displays served to maximise the impact and helped the display become even more of a shareable photo opportunity.