CLIENT: Heineken
Pixel Pioneers Launch Branding
and Animated Social Posts
Brief
Support the launch of a new digital focussed initiative for Heineken in a fun and engaging way.
Execution
The initial phase was to originate name options and logo designs, which, after some creative exploration, culminated with the launch of ‘Pixel Pioneers’ and us creating 2 fun robot characters called Al and Fred, named after the founders of Heineken. A full suite of digital and presentation template assets was then created in a fun retro/futuristic style.
The second phase was to create some digital animations that could be shared and posted on social channels. We conceptualised and storyboarded several animations that played further on the retro/futuristic theme and had fun with the 2 robot characters.
Further support was provided with marketing collateral and promo items for teamwork events.
BRANDING AND PACKAGING
