https://player.vimeo.com/video/1000378865?autoplay=1&title=0&byline=0&portrait=0
CLIENT: Weetabix
Oatibix ATL ad for European markets
Brief
Bring awareness, engagement and excitement to the Oatabix range in the European Market, by creating an advert that be be used across ATL and online channels.
Execution
Our development focussed on the healthy aspects of the oats ingredients, which is a key trending benefit among the target consumer groups and mixed in taste and convenience cues.
We produced storyboards and voice-over scripts at varying lengths, before creation of the advert in full CGI. The animation was created to be as dynamic as possible to really bring the product to life.
Multiple versions were created with different language voice-overs for different territories, along with format changes for online and social platforms.
CAMPAIGN ACTIVATION
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