CLIENT: Teva
My Little Sudocrem
Travel Pack Brand Launch
Brief
Support the launch of a new limited-edition product launch with pack branding and marketing campaign materials.
Execution
We initially created packaging designs for these small travel-sized products, based on a wild animal adventures theme with a pastel colour palette and playful characters that would appeal to parents, teens and babies.
Our launch marketing campaign took shape from Teva’s desire to communicate that Sudocrem is not just for babies and nappy rash, but has a range of uses including as an after-sun care product, or to help treat cuts and grazes. Hence these new handy travel products being launched
We created a full multi-channel campaign, with the theme ‘Comfort in every wild moment’. Our engaging key artwork and design assets were brought to life across 3D point of sale elements and activated in Boots and Superdrug stores. Digital animations and social posts also supported the campaign.
BRANDING AND PACKAGING
