CLIENT: Waitrose
Christmas Giving Tree
Brief
Encourage shoppers to make a charitable donation in stores via tickets that can easily be picked up from a Christmas-themed ‘gifting station’ and scanned at the checkout.
Execution
We initially conceptualised several different 3D gifting stations, including a fun snowman, but ultimately a modern-looking, stylised Christmas tree was chosen, from which gifting tags of various denominations could be hung.
Consideration was given to the shopper journey as to where best to engage with customers around the store and where to strategically place opportunities for giving.
The main tree itself was cardboard-engineered to look visually appealing, whilst simply slotting together for ease of set-up. Further free-standing elements communicated the detail of the charity initiative along with die-cut presents with ribbons.
RETAIL
