THE IN-STORE EXPERIENCE STILL RULES FOR THE #MILLENNIAL!
The “Death of the High Street” is a term frequently used when referring to the current state of the retail landscape, thanks largely to the apparent abandonment of traditional shopping methods by the digitally-savvy millennial shopper.
However according to latest data from Adoreboard, who in a landmark study analysed the emotional responses of 10,000 18-34 year olds, 49% of shoppers still prefer to shop for clothes in physical stores!
The largest ever study on millennial shopping habits, reported recently in Retail Gazette, further helped dispel the myth that the high street is no longer the preferred place for the age group to shop by proving only 39% shop online, with 11% purchasing goods through mobile apps.
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