Delta Group announce the acquisition of Odessa to support their outdoor advertising strategy
27th January 2022 09:00 AM BST. WALTHAM CROSS, UK.
The Delta Group, Europe’s premier visual communications specialist delivering dynamic multi-channel marketing services to the Retail, FMCG, Film, Entertainment and Media sectors across the globe, are pleased to announce the acquisition of large-format outdoor advertising specialist Odessa UK.
The deal has been approved by creditors and HMRC with the transaction being completed by mid-February.
The Odessa Print Group original Directors Bob Charles and Laurence Matthews will continue to operate from two industrial units in Biggin Hill and Penge in South London.
The business has 40 staff, operating a wide range of kit, including HP Scitex, Koenig & Bauer, Inca, Kongsberg and Fuji presses. The plan is to keep the brand and sites operating in their current locations.
Laurence Matthews & Bob Charles, Directors of Odessa, said:
“We are delighted with the acquisition. Delta was the most exciting choice with their excellent reputation and strength in Retail, FMCG, Film, Entertainment and Media, which is very complementary to our sectors and client base.
Their strategy and wider service proposition for the outdoor advertising sector was also very compelling and great fit to maximise value and offer a wider package of end-to end services to our existing clients.
The Covid pandemic significantly impacted the print industry, particularly the Out-of-Home sector, which is now showing a terrific uplift in activity, which is great news for the sector in general.
This deal will enable us to drive further efficiencies and benefit from Delta’s scale, including access to their unique infrastructure, technology and people to support our growth and provide surety to our fantastic clients.”
Mike Phillips, Executive Chairman of the Delta Group, said:
“Laurence and Bob have built a business serving the outdoor advertising sector, which for the last 18 months has been under tremendous pressure through the Covid pandemic, which, is showing positive signs of recovery and growth.
This acquisition supports our business plan and outdoor advertising strategy and focuses on both the printed and digital Out-of-Home sector, particularly after our recent 5-Year win with Global Outdoor.
This is a transformational growth opportunity for Odessa, with further investment planned, supporting their wider objectives by being part of larger group with access to our supply chain, technology, and people.
At the heart of this acquisition is the increased capacity, synergies and efficiencies that will benefit all of our combined clients.
Throughout our discussions it became very clear our culture and focus on delivering exceptional service and innovation to our clients was equally matched. This is central to our values in a fiercely competitive market and our combined growth.
Our ambition in 2022 is to further enhance our offering to our clients by continuing to acquire”