Be Delicious Display Kit

CLIENT: DKNY

Brief

Create a POS kit to help launch two new product launches to be sold into key retailers including: Superdrug, John Lewis, House of Fraser and Debenhams.

Execution

Display units were designed to appeal to the core DKNY audience and broader fragrance market, creating stand-out and cut through in a busy and competitive retail environment. A clean and simple style was used to support and enhance the brand positioning and convey the brand attributes.

Consideration was given to ensure the designs accentuated the figurative work of Keith Haring who turns free-spirited DKNY into a work of everyday art.