Store of the Future

CLIENT: GAME

Brief

Create and completely revamp a new store look for two hero locations including in London’s Wardour Street, in advance of a roll-out across the entire UK estate.

Execution

After extensive research of best in class global store formats we helped define the required store environment, evolving from an old style product/sales based one to a new shopper journey experience.

We specified all wall, flooring and lighting materials to give an urban and contemporary ambience to the store. We upgraded the shoppable space, LED screens and navigational fixtures, including a UK first ‘click wall’ system. In addition we created static and animated LED light boxes to assist in zoning, branding and in-store navigation, all manufactured and printed in-house.

Digital content is scheduled and updated using our content management platform WorkstreamX.