CLIENT: Britvic + Nectar 360
Large scale In-store campaign promotion
Brief
Create impact and wow factor for Britvic and Pepsico brands during a key sporting event tie in period. Activations to make full use of all available areas in Sainsbury’s and prompt impulse purchase
Execution
We wanted shoppers to feel the action and celebration of a major sporting event was all around them and that the time to get ready for it was now! We designed multiple activation points around the store, with all executions fully visualised beforehand for approval by multiple stakeholders. Some elements are 3D cardboard engineered and all prototyping is done in-house.
The resulting POS is printed and installed by our own in-house specialist teams
CAMPAIGN ACTIVATION
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