CLIENT: Beiersdorf
Elastoplast brand partnership, movie release tie-in activation in Tesco
Brief
Create a ‘gold’ customer touchpoint moment in Tesco to elevate the Elastoplast brand help promote their partnership tie in with the movie release of Paw Patrol 2
Execution
We wanted to create real brand Wow factor and customer engagement, by designing a large photo opportunity standee featuring the Paw Patrol characters. The activation was further enhanced with an Elastoplast brand ambassador who encouraged customer interaction, whilst a competition instant win promotional overlay encouraged purchase to great effect.
Product was prominently situated at both ends of the display which helped zone the activation and drove impulse purchase.
All designs and artwork went through an approval process with Nickelodeon
CAMPAIGN ACTIVATION
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