Archive for March, 2018

Easter is a major event in the UK retail calendar, with spending expected to hit £893m this year! So it’s definitely a big opportunity for retailers to build excitement and encourage shoppers to splash out on all things Easter – from chocolaty treats, to decorations, to all the ingredients people use for a lavish Easter Sunday roast!

With the help of our friends at IGD the Delta Insights team have put together an infographic to highlight the key promotional areas UK retailers should be focussing on this Easter. Simply click on the image to download!

The Lick Annual Creative Review is out now!

The 2018 Lick Annual Creative Review highlights some key facts and figures about the agency, as well as a selection of the best projects the team were involved in throughout the year. If you are wondering what amazing things Lick got up to in 2018 then grabbing a copy of the Annual Creative Review is a must!

Lick Creative’s Group Creative Director Stuart Button is in The Drum Network “Charity Special” this month!

In the feature, titled “Stop Avoiding the Issue” he’s talking about UK charities and the over-reliance of the “Personal Gain” approach as a promotional tool, as well as the role marketing plays in shifting people’s mentality. Click here to read Stuart’s response, and to grab yourself a copy of this month’s magazine click here!

According to latest figures revealed by the Office for National Statistics (ONS) girls spend more than boys as they enter their teens, largely due to spending more on toiletries and cosmetics.

Between the ages of seven to nine weekly spending is higher among boys (£8.50) than girls (£7.50), however this shifts as they reach the age of 10, with spending accelerating in the 13-15 age group.

The factor that stood out the most when comparing spending among the older age groups was the amount paid for toiletries and cosmetics(including soap, shampoo and makeup). Where only 2% of seven to 15-year-old boys bought at least one toiletry or cosmetic item in a two-week period, that figure dramatically rises to 17% with girls of the same age.