Archive for February, 2018

We’re delighted to announce that the Delta Ireland team today celebrates their 13^th birthday! Since their founding in February 2005 Delta Ireland has expanded from a team of two to 30, specialising in the fields of design, print & retail marketing services.

Located in Ballycoolin, Dublin, Delta Ireland offer the full suite of the Delta Group’s end-to-end service offering for the Irish and European market, including retail insights, structural design, creative and print & finishing production.

Peter Mahon, Managing Director of Delta Ireland, says:

“It is hard to believe that we are 13 years in business – we have grown very quickly in stature within the industry in the last few years. One of the core strengths of our business has been the fantastic team that has helped us grow. In addition, our clients who trust us with their campaigns on a daily basis. Being part of The Delta Group has opened many doors for us here in Ireland, allowing us to mirror their service offering to provide our retail and brand clients with a fully-fledged retail marketing solution. We very much look forward to our next phase of our growth.”

Andrew Lake, Head of Innovation at the Delta Group, has written an article for the Drum discussing the key things retailers need to consider when creating an eye-catching window display designed to draw in new customers! Check out a snippet from the feature here:

Today, front window displays are considered the most essential platform for retailers to highlight their latest products in a unique, exciting way in order to draw in customers who might not be familiar with their store.

The window display, if used effectively, can bring in new customers, enhance the image or brand of your business, help improve customer loyalty and, above all, be an incredibly powerful tool used to increase sales.

A January 2017 survey by CreditCards.com found that 68% of US consumers said their primary location for making impulse buys was “in person, in a store.”

In other words, two-thirds of the decisions to buy are made when the consumer is out shopping. When people are looking in your window there is, therefore, a massive opportunity to influence whether they purchase from you or from someone else. When they are enticed to enter that’s where it starts – using the power of displays, signage, movement, interactivity, lighting and colour you can really drive conversion and an increase in sales.

So what are some of the most important things to remember, and do, in order to win the battle of the window display?

To read the full article click here.