Archive for July, 2018

Having your customers be your no.1 fans – your own cheerleaders who make the case for your brand – is surely the goal every B2C marketer strives for. Customers are not only “selling” for your company, but they communicate in a far more powerful way than any content your brand can create. What could be better than to have the people buying your products effectively promoting your products for you!?

Paris Brosnan-Green, Head of Events for the Delta Group, discusses what brands should be doing in order to create a network of fans with The Drum!

Click here to read the full article, as featured in this month’s The Drum Network magazine.

In 2018, foodie culture is at an all-time high. The is thanks largely to the popularisation of healthy and “responsible” eating driving consumer decision-making as people are more happy than ever to buy premium ingredients (including “organic”,”fair-trade” or “ethically sourced” foods). However social media also has a hand in this – with everyone being able to snap their perfectly styled meal and post it for the world to see the chosen ingredients need to be exciting and on-trend!

So what are 2018’s trendiest foods?

According to a recent Kantar Worldpanel report pineapple sales are growing incredibly quickly. Pineapples are seeing 6.8% growth in the year to Feb 2018 (spend levels were at £43,935,000 for the year) with Tesco reporting a 15% increase in sales of the tropical fruit last year.

The “Death of the High Street” is a term frequently used when referring to the current state of the retail landscape, thanks largely to the apparent abandonment of traditional shopping methods by the digitally-savvy millennial shopper.

However according to latest data from Adoreboard, who in a landmark study analysed the emotional responses of 10,000 18-34 year olds, 49% of shoppers still prefer to shop for clothes in physical stores!

The largest ever study on millennial shopping habits, reported recently in Retail Gazette, further helped dispel the myth that the high street is no longer the preferred place for the age group to shop by proving only 39% shop online, with 11% purchasing goods through mobile apps.

Read the full story here.

According to latest IGD research spending in the retail sector is on the rise, with the month of May seeing the largest increase in spending in 2018. And with the weather continuing to improve into July, consumer spending on food and grocery, as well as clothing and footwear, will continue to rise.

The proportion of disposable income expenditure rose 1.1% to 30.7% in May – the highest percentage so far this year. Furthermore, spend allocation on holidays, travel, essentials and services were all up on the previous month.