Archive for May, 2018

The power of transactional, value-driven convenience is never in doubt. However, reassuringly for physical retail, shopper’s appetite for the world outside the walls of cyber reality appears healthier than one might be led to believe.

According to research two thirds of Generation Z, prefer to purchase in store…so the future of bricks and mortar isn’t in question. The bigger challenge however is the willingness by retailers to successfully transition to new shopper life-styles.

So what needs to be done?

James Hale, Group Creative Director at Lick Creative, has created a new tool-kit – How Retailers Can Convert Enjoyment Into Sales – highlighting a number of ways, combined with real-world examples, in which retailers can stand out from the competition in order to improve shopper enjoyment and drive growth.

The Delta Group is proud to announce the latest addition in our range of state-of-the-art printing facilities, further highlighting our commitment to expanding our digital print capabilities for our growing, global customer-base.

The EFI Nozomi C18000 contains single-pass LED inkjet technology for corrugated, paper packaging and display graphics. By enabling direct-to-board digital printing it eliminates costs and a great number of steps associated with plating, printing and lamination in traditional analog production.

Martin Shipp, Chief Operating Officer:

“We at the Delta Group have been following the progress of “single pass” printing keenly over the past 12 months. We can see how this is going to be a game changer for many sectors, not only ours.

“In an aggressive and reactive market place such as Point-of-Sale, quality, speed-to-market and cost-per-copy are key factors. Looking at a number of crucial factors, including speed, material handling options, ink type, cost per copy and format size, the Nozomi C18000 came out on top.”

Jason Hammond, Chief Executive Officer:

“We are delighted to announce the acquisition of this innovative digital printing unit; the first of its kind in Great Britain! By investing in the very latest technology we are yet again demonstrating our desire to provide customers all over the world with the very best in print quality, cost efficiency and speed-to-market.”

The Nozomi C18000 will be based in our Waltham Cross facility and will be installed in July 2018.

For more information please click here to download our datasheet.

NOMINATIONS ANNOUNCED AT RETAIL DESIGN EXPO

We are thrilled to announce that we have been nominated for 5 awards at the 2018 POPAI Awards! This year Delta’s work with Asda, Applegreen and Weetabix has been nominated with Superior’s work for Nivea being nominated twice. Full details of all our nominated campaigns here:

1. Asda, Halloween 2017 Campaign

• Category: Seasonal & Signage

2. Applegreen, Lavazza Vespa

• Category: Short Run – Temporary Display

3. Weetabix, “Win a Van”

• Category: Wholesale

4. NIVEA “Christmas Train Suite”

• Category: Seasonal & Signage

5. NIVEA “Body Senses Box FSDU”

• Category: Cosmetics, Beauty, Hair & Fragrance – Temporary Display

A huge congratulations to everyone involved in the nominated campaigns – from the creative team at Lick Creative, to our Structural, Construction, Print and Installation teams involved in the execution of the displays!

About the POPAI Awards 2018

The POPAI awards celebrate the role of retail marketing in all areas of shopper engagement and successful retailing. The annual awards are the ultimate symbol of creativity, innovation and best practice – a hallmark of excellence that provides the benchmark for success and the catalyst for continuous improvement. Winners will be announced at the POPAI Awards 2018 Gala Dinner on 9th October 2018.

Our friends at IGD recently launched their latest shopper insights, highlighting the key consumer trends for Spring. To check out how, where and why shoppers are spending their money this season simply click on the image to download our infographic!