Archive for 2019

This Friday (23rd November) sees the return of the year’s single biggest shopping his Friday: Black Friday. But is the day, designed to offer shoppers an array of pre-Christmas bargains, still a big deal for British consumers?

How much will we spend?

According to Finder Brits plan to spend an estimated £220 each on Black Friday and Cyber Monday sales this year. This number has actually reduced from last year, where people spent £304 in the pre-Christmas sales.

However this year more Brits are planning on taking part. Last year, 36% of adults planned to do so, whereas this year that number has gone up to 62%.

This means that although the average spend per person has gone down, the total amount spent will likely be higher, going from £4.5billion to £7billion.

Men and Gen Xers lead the way

Men intend to spend more than women this year, at £234 compared to £206 – while Gen Xers are the generation spending the most at an average of £265.

To read the full report click here.

In what turned out to be one of Delta’s more unique client requests, the creative team at Lick Creative and Delta’s structural team were tasked to come up with creative concepts to help decorate a bank of desks at Dixons Carphone HQ!

Part of CEO Alex Baldock’s festive initiative, “dress the desk”, this quick-turnaround job was met with a great deal of joy and festive cheer by Dixons’ staff, with one senior employee calling the desk “truly spectacular!”

Great job all involved!

Helping brands stand-out in the retail environment can be tough. There is limited space, limited budget and competitor brands and retailers are vying for the same slice of the action or target demographic. Moreover, before designers even allow their creative juices to flow in order to produce the most incredible display imaginable, many retailers encounter restrictions that force a the use of specific forms of Point-of-Sale because of physical limitations!

So what can we do?

David Ballard, Creative Director at Lick Creative, has created a fantastic tool-kit – 5 Ways to Stand-Out In-Store – that highlights five processes, strategies and activations to help you and your brand stand-out and succeed in the retail environment.