Archive for 2018

NOMINATIONS ANNOUNCED AT RETAIL DESIGN EXPO

We are thrilled to announce that we have been nominated for 5 awards at the 2018 POPAI Awards! This year Delta’s work with Asda, Applegreen and Weetabix has been nominated with Superior’s work for Nivea being nominated twice. Full details of all our nominated campaigns here:

1. Asda, Halloween 2017 Campaign

• Category: Seasonal & Signage

2. Applegreen, Lavazza Vespa

• Category: Short Run – Temporary Display

3. Weetabix, “Win a Van”

• Category: Wholesale

4. NIVEA “Christmas Train Suite”

• Category: Seasonal & Signage

5. NIVEA “Body Senses Box FSDU”

• Category: Cosmetics, Beauty, Hair & Fragrance – Temporary Display

A huge congratulations to everyone involved in the nominated campaigns – from the creative team at Lick Creative, to our Structural, Construction, Print and Installation teams involved in the execution of the displays!

About the POPAI Awards 2018

The POPAI awards celebrate the role of retail marketing in all areas of shopper engagement and successful retailing. The annual awards are the ultimate symbol of creativity, innovation and best practice – a hallmark of excellence that provides the benchmark for success and the catalyst for continuous improvement. Winners will be announced at the POPAI Awards 2018 Gala Dinner on 9th October 2018.

Our friends at IGD recently launched their latest shopper insights, highlighting the key consumer trends for Spring. To check out how, where and why shoppers are spending their money this season simply click on the image to download our infographic!

Apostolos Lambrianides, Group Marketing Manager of the Delta Group, has written an article for the Drum discussing how retailers need to innovate in order to keep up with constantly changing consumer trends and stay ahead of the competition! Check out a snippet from the feature here:

The UK retail environment is changing at its fastest pace in its history. As Darwin is (mis)quoted as saying: it is not the strongest of the species that survives, but rather, that which is most adaptable to change.

If you were to believe the headlines, the death of the high street is imminent. Since the collapse of Woolworths in 2009 the UK retail scene has seen a wave of high profile administrations affecting the high street…those Friday evening trips to the local Blockbuster are a thing of the past!

However in reality retailers are learning to innovate – looking at new ways to engage with audiences and understand the changing consumer dynamics that are determining the way they shop.

So here we have a look at some of the key consumer trends that have already impacted the way brands and retailers approach product positioning and marketing, as well as some of the new retail challenges and (and opportunities) you should be aware of now…before it’s too late!

To read the full article click here.

Easter is a major event in the UK retail calendar, with spending expected to hit £893m this year! So it’s definitely a big opportunity for retailers to build excitement and encourage shoppers to splash out on all things Easter – from chocolaty treats, to decorations, to all the ingredients people use for a lavish Easter Sunday roast!

With the help of our friends at IGD the Delta Insights team have put together an infographic to highlight the key promotional areas UK retailers should be focussing on this Easter. Simply click on the image to download!

The Lick Annual Creative Review is out now!

The 2018 Lick Annual Creative Review highlights some key facts and figures about the agency, as well as a selection of the best projects the team were involved in throughout the year. If you are wondering what amazing things Lick got up to in 2018 then grabbing a copy of the Annual Creative Review is a must!

Lick Creative’s Group Creative Director Stuart Button is in The Drum Network “Charity Special” this month!

In the feature, titled “Stop Avoiding the Issue” he’s talking about UK charities and the over-reliance of the “Personal Gain” approach as a promotional tool, as well as the role marketing plays in shifting people’s mentality. Click here to read Stuart’s response, and to grab yourself a copy of this month’s magazine click here!

According to latest figures revealed by the Office for National Statistics (ONS) girls spend more than boys as they enter their teens, largely due to spending more on toiletries and cosmetics.

Between the ages of seven to nine weekly spending is higher among boys (£8.50) than girls (£7.50), however this shifts as they reach the age of 10, with spending accelerating in the 13-15 age group.

The factor that stood out the most when comparing spending among the older age groups was the amount paid for toiletries and cosmetics(including soap, shampoo and makeup). Where only 2% of seven to 15-year-old boys bought at least one toiletry or cosmetic item in a two-week period, that figure dramatically rises to 17% with girls of the same age.

Andrew Lake, Head of Innovation at the Delta Group, has written an article for the Drum discussing the key things retailers need to consider when creating an eye-catching window display designed to draw in new customers! Check out a snippet from the feature here:

Today, front window displays are considered the most essential platform for retailers to highlight their latest products in a unique, exciting way in order to draw in customers who might not be familiar with their store.

The window display, if used effectively, can bring in new customers, enhance the image or brand of your business, help improve customer loyalty and, above all, be an incredibly powerful tool used to increase sales.

A January 2017 survey by CreditCards.com found that 68% of US consumers said their primary location for making impulse buys was “in person, in a store.”

In other words, two-thirds of the decisions to buy are made when the consumer is out shopping. When people are looking in your window there is, therefore, a massive opportunity to influence whether they purchase from you or from someone else. When they are enticed to enter that’s where it starts – using the power of displays, signage, movement, interactivity, lighting and colour you can really drive conversion and an increase in sales.

So what are some of the most important things to remember, and do, in order to win the battle of the window display?

To read the full article click here.

We are delighted to announce that The Delta Group have further expanded our digital print capabilities with the purchase of a new HP Scitex 17000 Flex!

The new printer, based at our Walthamstow facility, will enable us to increase our capacity and provide enhanced services to customers. A key feature of the HP Scitex 17000 Flex is the robust duty cycle, enabling cost-effective, short- and medium-run production and high-volume post print production at a rate of up to 1,000 m²/hour.

Martin Shipp, Chief Operating Officer, said:

“The HP Scitex 17000 Flex was the only choice for us, as it is the most productive and versatile machine on the market. The patented HP vacuum system handles difficult media without any drama, something our customers demand.

“Furthermore, over the years, HP has proven itself to be a partner of growing importance to us. Our industry is constantly evolving, and with the help of HP we are able to stay on top of our ever-growing production schedules.”

For more on this story visit Sign Directions Online.