Archive for 2018

The power of transactional, value-driven convenience is never in doubt. However, reassuringly for physical retail, shopper’s appetite for the world outside the walls of cyber reality appears healthier than one might be led to believe.

According to research two thirds of Generation Z, prefer to purchase in store…so the future of bricks and mortar isn’t in question. The bigger challenge however is the willingness by retailers to successfully transition to new shopper life-styles.

So what needs to be done?

James Hale, Group Creative Director at Lick Creative, has created a new tool-kit – How Retailers Can Convert Enjoyment Into Sales – highlighting a number of ways, combined with real-world examples, in which retailers can stand out from the competition in order to improve shopper enjoyment and drive growth.

The Delta Group is proud to announce the latest addition in our range of state-of-the-art printing facilities, further highlighting our commitment to expanding our digital print capabilities for our growing, global customer-base.

The EFI Nozomi C18000 contains single-pass LED inkjet technology for corrugated, paper packaging and display graphics. By enabling direct-to-board digital printing it eliminates costs and a great number of steps associated with plating, printing and lamination in traditional analog production.

Martin Shipp, Chief Operating Officer:

“We at the Delta Group have been following the progress of “single pass” printing keenly over the past 12 months. We can see how this is going to be a game changer for many sectors, not only ours.

“In an aggressive and reactive market place such as Point-of-Sale, quality, speed-to-market and cost-per-copy are key factors. Looking at a number of crucial factors, including speed, material handling options, ink type, cost per copy and format size, the Nozomi C18000 came out on top.”

Jason Hammond, Chief Executive Officer:

“We are delighted to announce the acquisition of this innovative digital printing unit; the first of its kind in Great Britain! By investing in the very latest technology we are yet again demonstrating our desire to provide customers all over the world with the very best in print quality, cost efficiency and speed-to-market.”

The Nozomi C18000 will be based in our Waltham Cross facility and will be installed in July 2018.

For more information please click here to download our datasheet.

NOMINATIONS ANNOUNCED AT RETAIL DESIGN EXPO

We are thrilled to announce that we have been nominated for 5 awards at the 2018 POPAI Awards! This year Delta’s work with Asda, Applegreen and Weetabix has been nominated with Superior’s work for Nivea being nominated twice. Full details of all our nominated campaigns here:

1. Asda, Halloween 2017 Campaign

• Category: Seasonal & Signage

2. Applegreen, Lavazza Vespa

• Category: Short Run – Temporary Display

3. Weetabix, “Win a Van”

• Category: Wholesale

4. NIVEA “Christmas Train Suite”

• Category: Seasonal & Signage

5. NIVEA “Body Senses Box FSDU”

• Category: Cosmetics, Beauty, Hair & Fragrance – Temporary Display

A huge congratulations to everyone involved in the nominated campaigns – from the creative team at Lick Creative, to our Structural, Construction, Print and Installation teams involved in the execution of the displays!

About the POPAI Awards 2018

The POPAI awards celebrate the role of retail marketing in all areas of shopper engagement and successful retailing. The annual awards are the ultimate symbol of creativity, innovation and best practice – a hallmark of excellence that provides the benchmark for success and the catalyst for continuous improvement. Winners will be announced at the POPAI Awards 2018 Gala Dinner on 9th October 2018.

Our friends at IGD recently launched their latest shopper insights, highlighting the key consumer trends for Spring. To check out how, where and why shoppers are spending their money this season simply click on the image to download our infographic!

Apostolos Lambrianides, Group Marketing Manager of the Delta Group, has written an article for the Drum discussing how retailers need to innovate in order to keep up with constantly changing consumer trends and stay ahead of the competition! Check out a snippet from the feature here:

The UK retail environment is changing at its fastest pace in its history. As Darwin is (mis)quoted as saying: it is not the strongest of the species that survives, but rather, that which is most adaptable to change.

If you were to believe the headlines, the death of the high street is imminent. Since the collapse of Woolworths in 2009 the UK retail scene has seen a wave of high profile administrations affecting the high street…those Friday evening trips to the local Blockbuster are a thing of the past!

However in reality retailers are learning to innovate – looking at new ways to engage with audiences and understand the changing consumer dynamics that are determining the way they shop.

So here we have a look at some of the key consumer trends that have already impacted the way brands and retailers approach product positioning and marketing, as well as some of the new retail challenges and (and opportunities) you should be aware of now…before it’s too late!

To read the full article click here.

Easter is a major event in the UK retail calendar, with spending expected to hit £893m this year! So it’s definitely a big opportunity for retailers to build excitement and encourage shoppers to splash out on all things Easter – from chocolaty treats, to decorations, to all the ingredients people use for a lavish Easter Sunday roast!

With the help of our friends at IGD the Delta Insights team have put together an infographic to highlight the key promotional areas UK retailers should be focussing on this Easter. Simply click on the image to download!

The Lick Annual Creative Review is out now!

The 2018 Lick Annual Creative Review highlights some key facts and figures about the agency, as well as a selection of the best projects the team were involved in throughout the year. If you are wondering what amazing things Lick got up to in 2018 then grabbing a copy of the Annual Creative Review is a must!

Lick Creative’s Group Creative Director Stuart Button is in The Drum Network “Charity Special” this month!

In the feature, titled “Stop Avoiding the Issue” he’s talking about UK charities and the over-reliance of the “Personal Gain” approach as a promotional tool, as well as the role marketing plays in shifting people’s mentality. Click here to read Stuart’s response, and to grab yourself a copy of this month’s magazine click here!

According to latest figures revealed by the Office for National Statistics (ONS) girls spend more than boys as they enter their teens, largely due to spending more on toiletries and cosmetics.

Between the ages of seven to nine weekly spending is higher among boys (£8.50) than girls (£7.50), however this shifts as they reach the age of 10, with spending accelerating in the 13-15 age group.

The factor that stood out the most when comparing spending among the older age groups was the amount paid for toiletries and cosmetics(including soap, shampoo and makeup). Where only 2% of seven to 15-year-old boys bought at least one toiletry or cosmetic item in a two-week period, that figure dramatically rises to 17% with girls of the same age.

We’re delighted to announce that the Delta Ireland team today celebrates their 13^th birthday! Since their founding in February 2005 Delta Ireland has expanded from a team of two to 30, specialising in the fields of design, print & retail marketing services.

Located in Ballycoolin, Dublin, Delta Ireland offer the full suite of the Delta Group’s end-to-end service offering for the Irish and European market, including retail insights, structural design, creative and print & finishing production.

Peter Mahon, Managing Director of Delta Ireland, says:

“It is hard to believe that we are 13 years in business – we have grown very quickly in stature within the industry in the last few years. One of the core strengths of our business has been the fantastic team that has helped us grow. In addition, our clients who trust us with their campaigns on a daily basis. Being part of The Delta Group has opened many doors for us here in Ireland, allowing us to mirror their service offering to provide our retail and brand clients with a fully-fledged retail marketing solution. We very much look forward to our next phase of our growth.”