Archive for 2023

The Delta Group, Europe’s premier visual communications specialist delivering dynamic award-winning multi-channel marketing services to brands, retailers, and studios across the globe, today announced the acquisition of FEREF, the original entertainment marketing agency, responsible for creating content for the world’s leading film, TV and toy companies since 1968. The strategic acquisition will accelerate The Delta Group’s multi-channel proposition for Film, TV and Gaming clients, adding Creative and Content Creation capabilities to Delta’s existing expertise across print, creative, digital, social, and experiential activations.

From its origins, FEREF has been responsible for creating original film posters for iconic UK and US films such as GET CARTER, STAR WARS and JAMES BOND, evolving into a full-service advertising agency working with SKY, Disney, Sony Pictures, Marvel, Lucasfilm, Universal and Amazon Prime. More recently, the agency has delivered highly successful advertising campaigns for Mattel, Spotify and Sony Music.

FEREF principals Andrew Warren and Graham Hawkey-Smith will continue to lead the FEREF agency proposition, working closely with The Delta Group’s MD of Film, Entertainment and Gaming, Danni Murray, combining best-in-class creative talent and services from both organizations. FEREF will retain its brand identity, whilst operating as a Delta Group company.

Danni Murray, The Delta Group’s MD of Film, Entertainment and Gaming, said: “Combining FEREF’s unrivalled reputation for Creative in the entertainment sector with The Delta Group’s existing expertise across print, creative, digital, social, and experiential, will change the way campaigns are delivered in this sector.”

Andrew Warren, Managing Partner of FEREF, said: “FEREF has always maintained its reputation as a top tier creative agency specialising in entertainment. Joining The Delta Group instantly enables FEREF to offer more integrated, one-stop solutions, providing exceptional, high-quality and elevated end-to-end campaign services for our premium client-base.”

Mike Phillips, Executive Chairman of The Delta Group added: “Bringing an agency with the expertise and reputation of FEREF into The Delta Group means we have delivered the next stage of Delta’s growth strategy we developed under Danni Murray. This includes a focus in supporting our respective clients with their prioritisation on sustainability and ESG practises through our award-winning Delta Net Zero programme. Most importantly, we are in the best possible position to deliver increased value to our clients across film, game, music, toys, retailers and brands to create more interactive, engaging, and personalised customer experiences that deliver success.”

The Delta Group was able to support Paddington Arts in a unique local project in the Paddington area of London recently. British Land campus Paddington Central hosted the finale exhibition. Local art organisation Paddington Arts worked with three local Primary Schools and introduced over 300 children aged 9 to 11 to the world of photography and collage. The project aimed to encourage children to explore their environment and gain inspiration from people, places, and nature.

As part of the project, the children went on a photowalk in the surrounding area, taking pictures based on shapes and colours chosen by each group. They then selected their favourite photographs and used mixed media to create individual and group collages.

Artist Gail Astbury curated the exhibition, using the collages to create giant printed panels for display. As a specialist printer and point of sale manufacturer, Delta was pleased to provide the printed posters for the exhibition and connect with the local community.

The exhibition is on public display at 2 Kingdom Street in Paddington Central and runs to April 14^th 2023. It was opened by the Lord Mayor of Westminster Hamza Taouzzale, on March 22nd. The artwork on display provides a unique glimpse into the local neighbourhood from a child’s perspective, showcasing the children’s creativity and imagination.

Steve Shaw, Director of Paddington Arts, said: “It was great fun working with all three schools. The Photowalk was an opportunity for the children to explore their local area, and take photos of shops, buildings, people nature, animals and their friends. The children learned that focus and technique, combined with imagination and creativity, is the recipe for achievement and success for any aspiring artist.”

Parents who attended the exhibition also provided positive feedback, commending the project for its creativity and passion “Thank you all for your fantastic artwork, creativity and ‘colourfulness’. A real joy to see our area through a new lens!”

Paddington Central is home to many well-known businesses including Microsoft UK, Vodafone and Visa Europe.  Paddington Arts were a recipient of the inaugural Paddington Central Community Fund. You can find out more at: https://www.paddingtoncentral.com/community-fund

The Delta Group supports a number of community initiatives.